Opinion: The Super League undressed one vital ingredient hidden in plain sight

The Dirty Dozen or the 12 clubs who was breaking away from the Football governing bodies and creating their own league on Sunday the 18th April 2021. Have shown the world their true character and reason for ownership in the sport in the first place. The clubs have been taken over by sports owners, businesses and financial backers who is in for a quick buck. This isn’t owners who cares about football, its traditions or the legacy of these clubs. No, they are a MEAN to an END.

The clubs in question are useful tools for a cash-grab and a huge profit margin in sports where there isn’t to much investments for supporters and consumers world-wide to buy the product. If that is TV-Licensing deals, sponsorships or merchandise sale. It is all ways to sell the products and get the money flowing. Get the business from going from red to black in a heartbeat.

The 12 clubs and additions would have a financial wet-dream and be in a beneficial agreement. Where they would earn big money before even playing and just participating in the Super League. These teams would earn fortunes and they would just change the rules of the game. The pyramid of national leagues or even UEFA club coefficient wouldn’t matter. These twelve teams would get an advantage and be partners in their own system.

They wouldn’t have to care about the rules of FIFA, neither the tournaments of UEFA or the national association. The teams would be separate from the national leagues and cups. The 12 in question would live on their own island and on their own terms. Not playing in solidarity with others than themselves and gaining the perks of that.

That is why the Super League was so baffling. Yes, the UEFA and FIFA isn’t perfect. They are corrupt and have well known cronyism. The UEFA governing body is a greedy machine and the same is FIFA. So, the 12 clubs are just a mirror of their efforts, but in their own way. The 12 teams have been living in this greed and been building its prestige within these systems. That’s why breaking away would be a betrayal of the system they have grown big in.

Neither of the parties I have mentioned has clean hands. In the end its the supporters and fans who pays the price. The clubs are only being wealthy and rich, because of fans and supporters are willing to spend their dimes on them. They are buying tickets, subscription to Pay-Per-View and other things in connection with them. Not like the clubs can live or work without fans. They are the one reason for their existence in the first place.

The Super League was built on a shaky ground and would be a damned from the start. There would be so many left behind and leagues shattered because of the betrayal of these 12 teams. The owners of the teams might seek to find a way out. As their wet-dreams went south. The fans and the football bodies didn’t accept this. However, the teams still needs a reminder and they we’re close to making it happen. They had finalized the deal and went out with sort of collective statements. They we’re proud founding clubs of the Super League. These teams needs to be reminded and get a punishment. The Football Associations and others needs to react swiftly. It cannot just be water under the Stamford Bridge. It got to be something, drop of points and transfer embargoes. They need to feel.

The 12 teams are maybe not able to configure the league. As teams are ditching out the deals tonight. Sports directors and CEOs are resigning. We are seeing rumours of trading teams or trying to sell. All of that because they couldn’t bath in glory and swim in coins like Scrooge McDuck. However, the clubs was willing and was close to ditch everyone else. That got to have consequences. This cannot just conspire to happen over night, release it out of the bag and scare whole of Football Europe without any sanctions or punitive actions. The clubs who was willing to betray their national leagues and associations needs to be addressed. These has to be answered and they have to wonder why they wanted to leave the fold for their own game.

The owners underestimated the values, the reach and the general support for Football in Europe. These owners aren’t close in the alleys and streets around the stadiums on the day-to-day basis. They are only looking over the stock portfolio and the bottom-line on their investment. If it is yielding good money and great returns. Now, they are seeing the heart of the matter and possible the outreach of clubs. They didn’t just buy a Football Club, but also a local stakeholder and a part of a community. That cannot just be traded or sold as a loaf of bread. No, it got to be respected and honour the commitment of the fans it has.

The Dirty Dozens owners forgot this part. They forgot why they exist. Now, these clubs better face consequences and answer for the Super League. The resignations and possible sales of clubs isn’t saving it. That is just damage control after a failed enterprise. They we’re supposed to get a quick fix of money and run their own game. Now, they have lost without even playing a game. The PR is ghastly and the reputations is in tatters. The trust in the owners and the boards is at a all time low. These folks are willing to trade it all for a JP Morgan security of steady cash-flow.

The Super League shows how the Americans lives in their own world of Money-Ball. Where clubs are vehicle for printing money and securing favourable deals in Entertainment/Sports. That is all it is to them. They don’t value traditions, competitions or the rules of the game. No, it is money and that is what it all boils down too. They don’t care about Bushby, Shankly or Shearer. No, they only care about Pound Fucking Sterling and Euros. Peace.

Sepp Blatter: “There is a ‘coup d’etat against F…” (Youtube-Clip)

“Ex-FIFA president Sepp Blatter tells CNN’s Alex Thomas his exit from soccer body was partly because Americans “try to be the police of the world.” (CNN, 2016).