(the picture is from Independent.co.uk article)
Sainsbury’s in the UK say they “offer a huge choice of groceries and products for your home to suit all budgets as well as a great selection of tasty recipes”. But this is so distasteful and flabbergasting. People should seriously boycott the shop for this alone. That the idea of dressing up as the slaves in ‘12 year as a slave’. So here are we in the 21th century where Chiwetel Ejiofor played Solomon Northup who got sold as a slave. I am sure that Steve McQueen the director would be pissed, if he’s not already sold the rights for a clothing-line and earning a slice of it, but even then he should be a bit angry. This is not cool! I can understand if it was a Halloween costume party, but seriously this is the fit as a slave for an ordinary day! Let’s all go Amistad or if we’re really going insane let’s get the style of Schindlers List. We’re all known that the last one is bad taste, extremely bad taste so bad taste that Peter Jackson vomit. I am just mentioning it, because well for me the slave trade and does not see anything romantic in slavery. The use of people and exploiting them for added currency is not hot – it’s on the other side of where it all is disgusting and disrespectful!
So dear people out there, dear Sainsbury’s in the UK. Get sense, please some common sense! This is insane and just terribly wrong. Who had the idea of get the ‘Slave look’ first should seriously get a spanking or at least get their mind correct? Salute to the hustle for trying to squeeze another buck out the movie. But we all know it’s wrong! The good thing is that the store put the display down. That they put it up in the first place is totally wrong! Hope this is the last time somebody does this kind of stunt, a Sainsbury’s spokesman: “We can only apologise. It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place”(Hooton, 2014).
Hooton, Christopher – (Independent.co.uk) Sainsbury’s shows shoppers how to ‘get the slave look’ with 12 Years A Slave display mannequin: http://www.independent.co.uk/news/uk/sainsburys-offers-shoppers-chance-to-get-the-slave-look-with-12-years-a-slave-display-mannequin-9395708.html