Opinion: Jubilee and President Kenyatta hires Cambridge Analytica to ‘Big Data’ massage their Campaign message!

Today there we’re revealed that the International ‘Big Data’ Company Cambridge Analytica, the offspring of Strategic Communication Laboratories (SCL), who has appeared and even had now Presidential Adviser Steve Bannon on their board. This company is famous for using their techniques to manipulate and make sure the message of the Trump campaign got spread to the masses. This through the big data collection and through the algorithms that the social media sites produces. So that the election cycle can produce stories and messages, that are positive in favor of the ones that are trying to get elected and are the clients of the Cambridge Analytica or SCL.

Therefore, the news of Jubilee Alliance Party, that President Uhuru Kenyatta and Deputy President William Ruto hired the company to alter the big data traffic in Kenya. Proves that they will use any method, except the righteous ones to win. Because Jubilee knows they are trading in shallow waters, with a IEBC, rising food prices and inflation, together with missed promises from the last campaign. Therefore, the Jubilee are now sticking to the expensive tricks of the trade from the United Kingdom and United States. Certainly, the chicken-gate will not be replicated, but might tried to be deflected as people are not finding out about quick enough. Take a look!

Big Data on the Kenyan Election:

According to sources in the Office of the President cited by The Star newspaper, the Jubilee coalition contracted Cambridge Analytica, which “uses data to change audience behaviour” (…) “Based on a Guardian expose, The Star newspaper writes that in the Kenyan context, Cambridge Analytica is expected “to pay Facebook and other third-party data companies for information about Kenya’s undecided voters whom it will then bombard with social media posts and adverts” (…) “Cambridge Analytica, which has already dispatched a small team to Kenya, will work alongside BTP Advisers. The latter has already commenced campaign planning” (Buchanan, 2017).

Methods:

Cambridge Analytica has marketed itself as classifying voters using five personality traits known as OCEAN — Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism — the same model used by University of Cambridge researchers for in-house, non-commercial research. The question of whether OCEAN made a difference in the presidential election remains unanswered. Some have argued that big data analytics is a magic bullet for drilling into the psychology of individual voters; others are more skeptical. The predictive power of Facebook likes is not in dispute. A 2013 study by three of Kogan’s former colleagues at the University of Cambridge showed that likes alone could predict race with 95 percent accuracy and political party with 85 percent accuracy. Less clear is their power as a tool for targeted persuasion; Cambridge Analytica has claimed that OCEAN scores can be used to drive voter and consumer behavior through “microtargeting,” meaning narrowly tailored messages. Nix has said that neurotic voters tend to be moved by “rational and fear-based” arguments, while introverted, agreeable voters are more susceptible to “tradition and habits and family and community.” (Schwartz, 2017).

We don’t consider ourselves a ‘big data’ company, we are a data analytics company. Many organization out there want to serve as the database of record for their clients. We aim to be the layer on top of that, which provides our clients with actionable insights – essentially acting as the brain behind the decision-making process. We’ve come a long way, but there is still a lot of work to be done on the side of automation. Campaigns move so quickly that often it’s difficult to keep up. The more automation we can bring to the process outside of the campaign HQ will greatly increase our speed in delivering insights to the decision makers” (Patterson, 2017).

Privacy International on CA:

It’s one thing to profile people, and another to say that because of that profiling you are able to effectively change behaviour on a mass scale. Cambridge Analytica clearly does the former, but only claims (!) to succeed in the latter. Even before the company was in the news, their methods raised a lot of eyebrows amongst experts on data-driven campaigning, with one consultant claiming that “everyone universally agrees that their sales operation is better than their fulfilment product” (Kaltheuner, 2017).

So even if Privacy International are saying that the CA are not as all powerful as they claim they are. This might be relief, even if the idea of all power Big Data collective and possible manipulation of electoral process. This being the sales pitch of the CA and SCL. That the company will micro-targeting the Kenyan electorate with big data and five personality traits on their OCEAN program. We can officially question their motives and if the Jubilee will believe in it. If so, they are smug and thinking they can rig the whole spectrum news and sharing of information ahead of the last months of campaigning. They can certainly need to circle their message and deliver on inflation and on the food prices.

“‘The impressive bit,’ says Nix, is to expand the findings from those who took the personality tests to the entire American electorate of 230 million. They can do this because Cambridge Analytica also has ‘4,000–5,000 data points’ — pieces of information — on every single adult in the US. This can be anything from age, gender and ethnicity to what magazines they buy, which TV programmes they watch, the food they eat, the cars they drive, even the golf clubs they belong to. This is indeed impressive — and a little bit creepy. Regardless, the data is for sale; Cambridge Analytica take it and (they have persuaded their clients) spin it into gold. There are two assumptions: first that people who buy the same things and have the same habits — the same ‘data points’ — have similar personalities; secondly that your personality will help predict, say, whether you go for Coke or Pepsi, Clinton or Trump. ‘Behaviour is driven by personality,’ Nix said” (…) “A Republican data scientist for a rival firm said he did not use psychographics. ‘If you get a voter on the phone, why are you asking them what their favourite ice cream is or what their favourite colour is — why don’t you just ask them who they’re going to vote for?’ He added: ‘They’ve got a smooth-talking Brit wearing Savile Row suits who gives you a great pitch and wows you a little bit; they’ve got a great PR operation, but with psychographic profiling, there’s nothing there. They’re really, really smart people. It’s like they’re a bunch of board-certified doctors who decided to make a lot more money selling snake oil’” (Wood, 2016).

So, if this is true, than President Kenyatta has bought into the CA tricks and that people believes in the companies sales pitch. Something that cannot claim at this point. If so, wouldn’t more people be direct afraid, also PI for instance who is always talking about the possibility of what CA is promising. Therefore, the British sales pitch is bought by the Jubilee, but the public should be aware of the misuse of funds to pay the foreign political data enterprise, who clearly see a naive bunch of Kenyans. Kenyans who has money to spend on something cannot be proven. President Kenyatta and DP Ruto really wants to make sure they win, even if they micro-targeting the public.

Therefore, this will really see more marketing stunts and more that fits the paradigm of the OCEAN quizzes that deliver the target CA sets for Jubilee. CA has said they we’re behind the Trump victory, but there many counterclaims, even some who questions investors of SLC and CA. Even some thinks the Mercer family is behind it and therefore, first supported Cruz campaign, than later Trump. Which the CA did! So they wasn’t as perfect and brilliant since they didn’t help Cruz much.

So we can hope they can promise the same stats and the same services to Kenyatta and Ruto. After looking into it, the matter seem less powerful, but in the future some companies might have the power to really manipulate the electorate. Something, the CA doesn’t have yet, but the fear of might overpower the crowds. Since, this sort of tactic is not yet proven. Even if CA says so, but that is their sales pitch that clearly got Jubilee tricked as well. Peace.

Reference:

Buchanan, Elsa – ‘How Kenya’s Jubilee party is using UK ‘big data’ firm linked to Trump and Brexit victories’ (10.05.2017) link:http://www.ibtimes.co.uk/how-kenyas-jubilee-party-using-uk-big-data-firm-linked-trump-brexit-victories-1620923

Kaltheuner, Frederike – ‘Cambridge Analytica Explained: Data and Elections’ (13.03.2017) link: https://www.privacyinternational.org/node/1440

Patterson, Dan – ‘Cambridge Analytica: The future of political data is in the enterprise’ (13.03.2017) link: http://www.techrepublic.com/article/cambridge-analytica-the-future-of-political-data-is-in-the-enterprise/

Schwartz, Mattathias – ‘FACEBOOK FAILED TO PROTECT 30 MILLION USERS FROM HAVING THEIR DATA HARVESTED BY TRUMP CAMPAIGN AFFILIATE’ (30.03.2017) link: https://theintercept.com/2017/03/30/facebook-failed-to-protect-30-million-users-from-having-their-data-harvested-by-trump-campaign-affiliate/

Wood, Paul – ‘The British data-crunchers who say they helped Donald Trump to win’ (03.12.2016) link: https://www.spectator.co.uk/2016/12/the-british-data-crunchers-who-say-they-helped-donald-trump-to-win/

Opinion: Can someone please teach Mr. Manoah Esipisu the inner-works of the constitution?

Part 1—Principles and Structure of the National Executive 129. (1) Executive authority derives from the people of Kenya and shall be exercised in accordance with this Constitution. (2) Executive authority shall be exercised in a manner compatible with the principle of service to the people of Kenya, and for their well being and benefit. 130. (1) The national executive of the Republic comprises the President, the Deputy President and the rest of the Cabinet. (2) The composition of the national executive shall reflect the regional and ethnic diversity of the people of Kenya” (Kenya Constitution 2010).

It is weird, I am not supposed to do this but I have, I have to tarnish the State House spokesperson Manoah Episisu again. I wished he still worked for the Kenya Defense Force (KDF), then he spoke about missiles and Somali pirates, it is bit more technical and legislation, apparently, when speaking out the chambers of the head of state. Still, the man has the capacity to not think of the words he saying. He is not Sean Spicer, but the brightest goblin walking the streets, he is not. So, if I was President Kenyatta, I would consider to appoint another brother or someone with more flair. Because this attack from the State House towards the National Super Alliance (NASA) is just pure nonsense. Take a look!

Decisions taken and announced at polling centres, as you saw, were allowed to stand. While on the political front, let me comment briefly on stories that have been doing the rounds, peddled by opposition figures – and may I say that these stories are peddled by people who should know better – that somehow they will enact constitutional changes within 90 days of taking office to create three jobs. Making constitutional changes that require a referendum will simply not take three months. It will take years. And considering how citizens have rejected MPs and Governors that they don’t believe have used their resources prudently, they are unlikely ever to agree to spend billions of shillings to create jobs for the three men promised phantom ones. You know, people have agreed to take Jobs that don’t exist … so, one of the opposition leaders was saying in a media interview that the first job for the team will be to use billions of shillings to change the constitution so the three phantom jobs can be legitimised” (State House Kenya, – MBS Manoah Esipisu, 30.04.2017).

What he is discussing the NASA deal between the NASA flagbearer’s who made a coalition to overrun the re-election of the Jubilee Alliance Party and the ruling regime. This coalition agreement between the NASA is put in this way: Raila Odinga as the President, Stephen Kalonzo Musyoka as the Deputy President. Under them is Musalia Mudavadi as Premier Cabinet Secretary, as well as Moses Wetan’gula as Deputy Premier Cabinet Secretary and Isaac Rutto as Deputy Premier Cabinet Secretary. Therefore because of the roles as Premier Cabinet Secretary and two Deputy Cabinet Secretaries, that the spokesperson of the State House claims is breaking the law. Let’s look a bit more into the constitution:

152. (1) The Cabinet consists of—

(a) the President;

(b) the Deputy President;

(c) the Attorney-General; and

(d) not fewer than fourteen and not more than twenty-two

Cabinet Secretaries” (Kenya Constitution, 2010).

So if the ones under neath the President and Deputy President in a NASA coalition cabinet, with the agreed secretaries already, they can either hire 11 more cabinet secretaries or 19 for that matter. I don’t know what the State House Spokesperson read or understood the legality, but the law is clear and the NASA coalition is not breaking the law. They are making a new understanding of the cabinet, but not in a way that counter the ability to appoint them in this way or in other if they wanting to.

So the Constitution also states this also from section 152:

(2) The President shall nominate and, with the approval of the

National Assembly, appoint Cabinet Secretaries.

(3) A Cabinet Secretary shall not be a Member of Parliament” (Kenya Constitution 2010).

So if, the spokesperson had known the constitution, he would know that Raila Odinga, if winning the coming election in August 2017. Than he could appoint his fellow coalition leaders into the cabinet. So they could become Cabinet Secretaries, as they are in the way of the leadership of the NASA. Therefore, by that reasoning alone it is not a violation.

Secondly, Jubilee and the President Uhuru Kenyatta said:

While they are lying to each other about Prime Minister and Deputy Prime Minister’s positions which is not in the Constitution, we in the Jubilee Party are committed to entrenching democracy to develop the country,” (PSCU, 2017).

I hate to repeat, but the man who is running the nation and the Republic of Kenya for near end of a Presidential Term, should have the capacity to understand the ones underneath the Deputy President are appointed as Cabinet Secretaries. So they are part of the 14 appointed cabinet secretaries or even up to 22. So the man who has appointed his share of Cabinet Secretaries and ruled the Nation should know this part of the Constitution. Apparently, he is himself misunderstanding the law. To make sure the coalition looks foolish and himself trying to look wise. Instead he looks ignorant of the laws that guides his government.

Time for both the President and the State House Spokesperson to study their constitution before teaching the NASA Coalition on their Flagbearer’s, the President and Deputy President; also their Premier Cabinet Secretary and Deputy Premier Cabinet Secretaries. Time to man up and read the Constitution and they might know the parts before August 2017 and not just misuse it during the campaigns. Peace.

Reference:

Kenya Constitution 2010

PSCU – ‘President Kenyatta dismisses NASA line-up as ‘jobs for the boys’ (27.04.2017) link: https://www.capitalfm.co.ke/news/2017/04/president-kenyatta-dismisses-nasa-line-jobs-boys/

The Battle for the Oil the Coast; the Continuation of the diplomatic squabble between Kenya and Tanzania!

Oil-pipeline

The tides are turning and the continuation of the matter on who gets the crude-oil pipeline through their countries from Hoima down the coast. The Ugandan delegates to Tanzania were treated as royalties as the delegation could bring tax-money and development for the Tanzanian government. While the Kenyan could take that away and they could see either their advantage or disadvantage towards the Port system of Tanga. That might be why CS Keter lost his passport and travel papers on Wednesday in Port of Tanga.

The only ones earning on this diplomatic matter is Ugandan, but the East African Community is creating a hostile environment between countries over a pipeline and the gaining the monies involved in the deal, the rates and construction of the pipeline.

Keter Citizen TV

What was said the day after the Passport and Travel Papers of CS Keter taken at Tanga Port:

“According to a source in the Presidency, Foreign Affairs Cabinet Secretary Amina Mohamed has tasked Kenya’s envoy to Tanzania Ali Chirau Mwakwere with getting to the bottom of the matter. “We want them to tell us what wrong they did as per the East African Protocol.” (…)“The two leaders agreed to meet after two weeks in Kampala to allow their technical officials to harmonise their presentations, focusing on: ensuring a least-cost option for a regional integrated pipeline, address constructability issues along all routes – existing and planned infrastructure, terrain and elevations. Assessing and confirming the current proven reserves which will have an impact on the size of the pipeline,” Keter and his Ugandan counterpart Irene Muloni jointly stated on March 21 following the State House meeting” (…)”It is in the process of assessing the, “viability of the Lamu, Mombasa and Tanga ports,” that Keter and the rest of his delegation encountered hostility”.

Manoah Esipisu

What is said today on the matter:

“State House Spokesman Manoah Esipisu told reporters in Nairobi that Tanzania was isolated deliberately because it had nothing to do with the issues on the agenda. “Monday meeting was bilateral. As you know we had also invited oil companies but they did not participate in the bilateral meeting,” he told journalists” (…)”Diplomatic sources said Kenya was planning to protest the apparent violation of the East African Community laws on free movement of people, even though Tanzania has argued it had no prior information the officials would be travelling to Tanga” (…)”As Mr Keter and his group were being barred from the Port, the Ugandan delegation led by Irene Muloni, the Energy Minister, were being shown a presentation on the advantages of routing the pipeline through Tanzania” (Mutambo, 2016).

tanga port

More on the matter today:

“A senior State House official who did not want to be named because the matter was being handled at the Foreign Affairs ministry said the incident was “unfortunate” and that Kenya would protest to the Tanzanian government through its high commissioner in Dar es salaam. “I can confirm to you that the matter will be handled through our Foreign Affairs ministry. The incident was embarrassing,” the official said. He said the Tanzanian government was aware of the planned trip, which was part of an assessment of the three ports of Lamu, Mombasa and Tanga to check the suitability of the ports for Ugandan petroleum” (Kajilwa & Ng’etich, 2016),

It is hard to know what this can lead to, at least the Tanzanian diplomatic sources saying it was embarrassing to them, and to get knowledge of the Port Police actions in the Port of Tanga. When the Tanzanian Government person inside their State House says so, then their suddenly was not maliciously intent towards the Kenyan officials and diplomatic team on their soil. Though it will put a strain to the matter, as the actions speaks louder than words and to what extent certain people goes towards the advisories.

The Kenyan are right to ask for a sincere apology and reasoning for the hold-up, the passport and travel documents from the CS Keter and his team, while letting Ugandan Energy Minister Muloni walk around like proud-cock at the Port of Tanga.

This here is proof of the matter and how the governments are handling the matter and approaching each other. The Tanzanian Government should issue an sincere apology and the Kenyan should comply in a peaceful manner, as that is what they have asked for. Since this a big deal for both countries, as I have described again, and would be a long-term economic development project that would benefit more sectors than just the oil. Therefore we can see the growing rift for getting through their country and down to their port. I hope that Tanzanian government have sense and the same from the CS Keter as he was the victim, and have already gotten leverage, but that does not mean it gives a free-pass to the minister of Kenya. This will be something that will continue, into the final agreement between Uganda and the picked destination and the contracts between the Oil-Companies who will be drilling the oil in Lake Albert and the Albertine Region. Peace.

Reference:

Burrows, Olive – ‘Kenya: Govt Protests to Tanzania Over Keter Passport Fiasco’ (24.03.2016) link: http://allafrica.com/stories/201603250043.html

Kajilwa, Graham & Ng’etich, Jacob – ‘Kenya protests to Tanzania over confiscation of Charles Keter’s passport’ (25.03.2016) link:http://www.standardmedia.co.ke/article/2000196026/kenya-protests-mistreatment-by-tanzania

Mutambo, Aggrey – ‘State explains why Tanzania was excluded from oil pipeline talks’ (25.03.2016) link: http://www.nation.co.ke/news/State-explains-why-Tanzania-was-excluded-from-oil-pipeline-talks/-/1056/3132806/-/52cqfg/-/index.html

Kenyatta suspends Justice Tunoi, forms tribunal to probe him (Youtube-Clip)

“President Uhuru Kenyatta has suspended Supreme Court Judge Philip Tunoi and formed a seven-member tribunal led by Sharad Rao to probe his conduct over bribery allegations. The announcement was made Tuesday afternoon by State House spokesman Manoah Esipisu through his official twitter handle. Esipisu said: “After further consultation, President Uhuru Kenyatta suspends Justice Philip K. Tonui as judge of the Supreme Court.” (…)”President Kenyatta appoints seven-member Tribunal, chaired by Sharad Rao to investigate conduct of Justice Tonui.” Other members of the tribunal are: Justice Roselyn Korir, Justice (Rtd.) Jonathan Havelock, Judith Guserwa, James Kaberere Gachoka, Abdirashid Abdullahi Hussein and George Munji Wakukha” (Kenyan Citizen TV, 2016).

Kenya – Statement on the On-Going Investigations of Corruption (11.06.2015)

KenyaCorruptionPR