“The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.” – Garry Kasparov
Welcome to the Banana Republic, the United States of America (USA), the Trump Administration has a new golden child and has to stop the Environmental Protection Agency (EPA), that has to be silenced. The EPA under Scott Pruitt. The Environment and Climate Change is lie under the Trump regime, that is myth that the environment gets destroyed or worsen by industry or mineral extraction. Still, they have to make sure that the EPA doesn’t explain the environmental regulations without any scientific evidence. It has to be tested and retested the narratives, as the EPA should not question the need for free release of CO2 or any other damaging gas that can worsen the sky, or the after effects of crude-oil pipelines and the damage of soil in the areas after fracking.
Well, take a look at the Lamar Smith proposal that get through and passed in the U.S. House of Representatives yesterday:
“To prohibit the Environmental Protection Agency from proposing, finalizing, or disseminating regulations or assessments based upon science that is not transparent or reproducible” (…) “The Administrator shall not propose, finalize, or disseminate a covered action unless all scientific and technical information relied on to support such covered action is” (…) “publicly available online in a manner that is sufficient for independent analysis and substantial reproduction of research results, except that any personally identifiable information, trade secrets, or commercial or financial information obtained from a person and privileged or confidential, shall be redacted prior to public availability” (H.R. 1430, 2017).
Representative Lamar Smith the man behind the bill, who has a magical fascination with silencing and stopping the EPA, as he is from San Antonio, Texas and Republican, surely if somebody would have remembered what sort of greatness, he showed in February:
“On Tuesday, Smith held a hearing titled “Making the E.P.A. Great Again.” From the list of witnesses, it was clear that Smith was not, however, interested in improving the E.P.A.—in fact, just the reverse. One of the witnesses was a lobbyist for the coal industry, another a lobbyist for the chemical industry. In a display of hypocrisy so blatant it could have been hilarious, but wasn’t, Smith used his opening statement to rail against “conflicts of interest” at the E.P.A. The agency, he complained, depended on the expertise of scientists to whom it sometimes also awards research grants. His proposed solution to this problem? To stack the E.P.A.’s science advisory board with scientists who work for regulated industries” (Kolbert, 2017).
So Rep. Smith has no issues listening to the Coal, Chemical and Oil industry, if it benefits them at a U.S. House hearing on making EPA great again, like the ones who wants to pollute and drop hazard into the environment for a buck is the ones to listen to. Shows the lack of thinking and integrity that is in the Washington D.C. right now and is accepted by the Trump Administration. Where the businesses are more important nature and the future, where the kids of Trump has to live in wasteland and in narrow future of damaged rivers, creeks and polluted air.
The donors for the 2015-2016 Campaign for the U.S. House Representative for Texas and parts of Committee for Science, Space and Technology, those we’re $95,050 from Oil and Gas, either as PACs or individuals, other important donors for the campaign of Smith we’re Nustar Energy, AT&T, Boeing Co., Koch Industries and Marathon Petroleum (Check Opensecrets.org).
So, the man who has massive support for his elections and campaigns was supported through business who needs to extract their resources and has to pollute to do so. It could seem that they scratched an itch for the Representative and when he was elected he scratched an itch for them. Instead of direct brown envelopes directly into the pocket of the representative, they paid for his campaign and his viable campaign in Texas.
Now that he has a place on the Committee for Science, Space and Technology, there he can change legislation that fits Nustar, AT&T, Boeing Co., Koch Industries and Marathon Petroleum, as they will not have any sort of information that cannot be verified by generous study. They have been silenced and cannot question climate change or even the implication of pollution or environmental damages by industry, as the Honest ACT, who is made to stop certain information from getting into public.
So it it good to know that the EPA sentiment is old:
“But I don’t know whether Americans want the EPA and Congress to be honest. You say, “What do you mean, Williams?” There are numerous laws, restrictions and regulations based upon the EPA’s fraudulent report on secondhand tobacco smoke. How many Americans do you think would say, “Hey, now that we know that EPA 1992 report was a fraud, let’s repeal all those laws and regulations based upon it”? I’m guessing most would say, “I don’t like the smell of cigarettes and if it takes government fraud and duping the public to get rid of it, so be it.” (Williams, 1999).
So there are surely many who has hard feelings against the EPA and their practices, but they should still wonder if it is wise to stop the EPA. They might get wealth to buy cars, but nature is not something that returns after you have used it and extracted the minerals. There are so many places destroyed by industry and not habitable, so much touched nature that will not come back after oil industry and other industry has used their tools. Together with the knowledge of pollution, there are invisible particles that might hurt mother nature on the long run, but that doesn’t Scott Pruitt, Donald Trump or Lamar Smith. Peace.
Kolbert, Elizabeth – ‘THE CONGRESSMAN WHO’S TRYING TO MAKE THE ENVIRONMENT WORSE, AGAIN’ (08.03.2017) link: http://www.newyorker.com/news/daily-comment/the-congressman-whos-trying-to-make-the-environment-worse-again
U.S. House of Representatives: H. R. 1430 – ‘Honest and Open New EPA Science Treatment Act of 2017’ or Honest ACT (29.03.2017)
Williams, Walter – ‘Do Americans want honest EPA?’ (09.06.1999) link: http://www.deseretnews.com/article/701389/Do-Americans-want-honest-EPA.html
“It’s really sad that we’re in an environment where tax returns are leaked by whoever it may be” (…) “Just think about it. Think about how dangerous that is, how third world that is on a practice that happened. When personal information is put out by people for political agendas. As a civilian, it’s actually scary” – Eric Trump on Fox News (Tani, 2017).
It is just one of these days where the sons of President Donald Trump speaks their mind and hits the nail. The nail is in the coffin, with the knowledge of the plans to make the republic less attractive, less business-friendly, more lassiez-faire and more focused on army than on progressive financial instruments and regulation to create growth. Trump Administration is busy with deporting millions, building a wall and starting trade-wars. The U.S. Government does not need to be transparent or accountable while doing so. Especially, not in the minds of one of his sons. That claims something unique and special. I have claimed in the near past that under President Trump, the U.S. Government could turn the Republic into a Banana Republic, a sort of style government that could be described by others as a third world one. Therefore, let the dictionary explain that!
Eric Trump needs a definition of the Third World:
“1: a group of nations especially in Africa and Asia not aligned with either the Communist or the non-Communist blocs” (…) “2: an aggregate of minority groups within a larger predominant culture” (…) “3: the aggregate of the underdeveloped nations of the world” (Merriam-Webster).
So the United States can itself soon be fitted, not that it is an Asian or African nation, neither Communist, but still it is getting underdeveloped by the way the financial framework and industry is set-up under the Trump Administration. Where the Industry and Financial industry has the Administration by the balls and no eager of taking care of nature or the resources, except for eating the profits without giving anything back to the Republic. Just like the Oil Industry in Nigeria or in Ghana. The same as the mining and mineral industry in the Democratic Republic of Congo. So the United States under President Trump, will be similar. Eric Trump is not so far off, just not the way he thought he would be.
Another man’s vision:
“This brings about complete dysfunction. It makes everything — economy, politics, roads, bridges, police, school — broken and shitty. Those who can leave do. Making it worse. This leads to more extremism, and more corruption, and more cynicism. And sometimes extreme violence. Because the other side becomes evil” (…) “The US has been shifting towards all four of these over the last 30 years, with inequality leading the way. We are more divided, economically and socially, then we have ever been (we are less divided racially. But only marginally so.)” (Arnade, 2016).
So when you have a system on the brink of collapse, a wealthy elite eating of the government plate and settling score to not pay their bills to the public, while the citizens and middle-class cannot build a steady life or afforded needed services, you know there are something wrong with the system and the state. That makes the Eric Trump words so right, that United States is becoming more like a third world country, with a sophisticated army, but cannot afford health care, schools or infrastructure. Just like the countries President Trump doesn’t want to affiliate with or been seen with. Since him and his advisor Bannon are supposed to be superior, and like a dictator in a Third World country, he believes he is always right and isn’t wrong.
So one smudge of evidence of his fathers Tax Returns from 2005 leaked to MSNBC Rachel Maddow, proves the realization of the state, that the Trump Administration would dislike. As they are not capping the debt, neither taking into account their ideas of taxation and tax-releases, as much as their will to deregularte industry and financial institutions. Therefore, leading the space of more expenses and negative environmental policies, that damage earth and only gains profit for a slim elite. Just like a Third World Country.
This is degrading for the United States, but the harsh truth, the ideas and policies in the making, the killing of health insurance, the idea of building the giant nuclear silos, while not paying for food for the starving. Proves that the U.S. Government are no closer to countries it does not want to be affiliated with, but still can be consider to be assimilated with. President Trump and his administration is clearly not wishing to be differing from chauvinistically taking charge and not caring what effect it has. Clearly, it is only his image that matter, just like any big-man and authoritarian leader.
So, soon we can say that the United States is underdeveloped and need aid, as their waters are daft, the industry is lacking technology, the roads are more potholes than tarmac, the bridges are weak, their railways not working and often not trusted. The United States has soon more expensive foreign imported goods, than what they produce and is losing money on their export of cash crops as soya and other grain. Therefore, President Trump leading his Republic to become underdeveloped or become a Third World Country.
Arnade, Chris – ‘USA: A Third World Country in the making’ (05.10.2016) link: https://medium.com/@Chris_arnade/usa-a-third-world-county-in-the-making-14064ea5c534#.ah2gi0loi
Tani, Maxwell – ‘Eric Trump blasts Trump’s tax return leak on Maddow: ‘Think about how dangerous…how third world that is’ (19.03.2017) link: http://nordic.businessinsider.com/eric-trump-tax-return-leak-maddow-third-world-2017-3?
Merriam-Webster – ‘third world’ link: https://www.merriam-webster.com/dictionary/third%20world
The Republicans under the Trump Administration are going all in. Their ideas are the wet-dream for Conservative Party, which wants to transform the laisses-faire, industrial wonderland, where waste, industrial waste and low-taxes can go side by side. The green-gases only belong in fairy-tales and in sagas of the liberals.
Therefore Republican representative Matt Gaetz from Florida is the sponsor of the bill; his co-Sponsors the Republican representatives are Thomas Massie of Kentucky, Steven M. Palazo of Mississippi and Barry Loudermilk of Georgia.
The Republicans doesn’t care about toxins in water or water-taps, therefore if Detroit or Flint Michigan is dangerous, it doesn’t’ matter, because this people should afford their own tap-water, not buy licenced water from the state. If they had wealth they should have dig for wells in their gardens and in the public housing, instead of trusting the state with deliverance in the modern age after the millennium. That is too much to upon the Republic Party.
The other reasons are for the diligent work of Environmental Protection Agency, when it comes to fracking and regulating of the gasses into the water, has been tormenting the agency, as they have backpedalled and their own internal document have proved differently from the study they delivered the public. The Pro-Fracking lobbyist has sometimes even persuaded the EPA to change their stance, as the real reports if their internal documents of 2015 where right. That all parts of fracking could cause all sorts of toxins, in waste-water, in the dirt and the nearby-taps; something the Republicans of our day doesn’t want to hear.
However, EPA could also have intervened in the building petroleum pipelines like Keystone XL and Dakota Access Pipeline (DAPL). Where the reports could shadow the fact that pipes usually leaks and this could damage import forests and rivers through a dozens of states. The state could be seen with possibility of putting sanctions on the reopening of coal-mines and their waste in various states.
The EPA tried to keep regulatory actions on stuff like the Clean Care Act of 1990. Where the value of different toxins in the air if the Republicans would get their will would be doubled from 2010 to 2020; this values would for instances be Mortality Ozone values from 4300 to 7100. For instance Asthma Exacerbation in 2010 be 1,700,000 and in 2020 become 2,400,000. This proves how little they care for the environment, as long as it gives fortunes for the people who run the companies.
The financial industry and industry itself wants to earn cash and massive profits without care of environment, diseases or any sort of spill. Therefore the Republicans who are in the pockets of big-oil, big-tobacco or Wall Street don’t need the EPA. So with this in mind the Republicans are now not only silencing the EPA and wanting to edit their studies and reports on climate change, which in the mind of President Trump is a hoax.
The 4 representatives are doing the business, the industry a favour, but not Mother Nature or the ones living in it. They want to make sure the ones creating waste-lands and all the pollution as the polluters are free men without any charges. The Industry and the ones extracting resources don’t have to fear the state or government bodies, as they might not even exist. They don’t need to force their jobs into regulations that are costly as they can just drill, extract or even use the worst methods to get the gases, petroleum or coal.
Certainly, the Republicans when they have raised the water-levels above the 51st street of Manhattan, when they have destroyed the lakes and rivers of Middle-America. Than the riches can move to Liechtenstein with the rest of the Alt-Right Banonesque government official existing! Peace.
At the global climate summit in Paris on December 10, the Government of Italy announced a USD 8-million contribution to the Sustainable Energy Fund for Africa (SEFA) managed by the African Development Bank (AfDB). Italy’s capital infusion substantially raises the value of SEFA from USD 87 million to nearly USD 95 million, enabling it to continue scaling up its assistance to African nations to unlock private investments in sustainable energy. Italy joins the Governments of Denmark, the United Kingdom and the United States in support of SEFA.
The Italian contribution comes at a critical point for climate change. As Governments meet in Paris to map out their evolving approach to global climate response, practical actions such as Italy’s announcement can help ensure that developing countries have the support they need for building their renewable energy sectors in their quest for fundamental sustainable development.
“Italy is pleased to contribute to Africa’s sustainable energy development, particularly by supporting the development of more renewable energy projects, as well as AfDB President Adesina’s ambitious ‘New Deal’ to electrify the whole continent in the next 10 years,” stated Francesco La Camera, Italy’s Director General, Ministry for the Environment, Land, and Sea. “SEFA’s objectives are fully in line with our Government’s commitment to support African countries’ work to achieve economic development which is both green and inclusive. As our Prime Minister Renzi said during this summit gathering, Italy wants to ‘be among the protagonists of the fight against selfishness, on the side of those who choose non-negotiable values like the defence of our Mother Earth.’ We believe that joining forces in SEFA is an opportunity to do that.”
SEFA is an important element in the AfDB’s landmark New Deal on Energy for Africa, which looks to solve Africa’s huge energy deficit by 2025 under the pivotal leadership of AfDB’s new President, Akinwumi Adesina. SEFA was launched in 2012 to address several constraints to the development of Africa’s renewable energy sector, including a lack of bankable projects coming to market, limited access to finance for small and medium-sized projects, and challenging policy environments for private investment in the energy sector.
“AfDB deeply welcomes Italy and is grateful for its contribution to the SEFA partnership,” said Alex Rugamba, AfDB’s Energy, Environment and Climate Change Director. “SEFA plays critical role in opening the door for more private sector engagement in delivering energy infrastructure as well as connecting more Africans to modern energy sources, using technologies which are not damaging to our global environment.”
We live in a time where big multinational companies who do what they can do their business. Buy for one, sell for two. That is capitalism and the dream of getting wealth and generating it. We live in a day and age where multinational companies have vast powers and can use it whatever way they like. They can if wanting to make as much of wealth to circus of companies and hide the earnings in a tax-haven in the Caribbean or in Lichtenstein. But this article or blog will be about that. It’s about another possibility that they can do.
Milking a special type of cow:
Something that isn’t right. Companies can if they feel tell stories and express themselves as they please. Until a certain extent they can if they want to make them look extra good, but if so they shouldn’t play in-between reality and fiction. Especially not portraying stories about their products – they can make their milk being squeezed out a most beautiful cow ever. Even if wasn’t most purebred highland cattle from the western islands of Scotland. Instead it’s made with some lame ass country cow. If a Milk producing company said their entire product was made from Highland Cattle, we as consumer expect the product to be that, right? So if the pieces of production and process is made with fractions of other milking cow it want be pure Highland. It will be milk, but not as promised. Some people would be devastated. Some people would call it fraud. And partly it is, even if pieces of it made with the milk. This piece here will be about similar way of acting one way, and acting another. While telling the public something else. This here is a kind of way to make something greener then it really is. It isn’t really green, but said so. In a way that mislead the public. Some people calls that way of acting for Greenwashing. It’s a nice way to express them in similar incidence. First certain words will be translated like PEF, PET, PTA and LRB. So that people will know what they are. After that I will show what a certain company called the Coca-Cola Company makes which a famous Bottle the famous PlantBottle™.
Words to know:
The first information is that it’s renewable made from Sugercane-polyethylene which has the ability to replace 30% of the petroleum that would have been used for making certain type of plastic. The other good piece of using bio-plastic will be lower-carbon footprint (Sugercane.org).
Hitachi company explains what PTA is: “Purified terephthalic acid (PTA) is made by causing a reaction between the secondary petroleum product paraxylene (PX) and acetic acid”. When Hitachi describes PET its like this: “Polyethylene terephthalate(PET) is a general-purpose plastic made through polycondensation of PTA with ethylene glycol (EG). This material has many outstanding properties: resistance to both heat and cold, transparency, electrical qualities, chemical proof and abrasion proof” (Hitachi).
How Coca-Cola endeavors to make the PlantBottle™:
Here is how it has gone from 2011, when Gevo made an agreement with the Coca-Cola Company to make the second generation plant-bottle with Isobutanol. Further commenting on the important factor between Coca-Cola and GEVO: “The global market for PET is approximately 50 million metric tons and has a value of $100 billion, with approximately 30 percent used for plastic bottles. In this next generation of PlantBottle™ packaging, Coca-Cola plans to produce plastic beverage bottles made entirely from renewable raw materials” (Gevo, 2011).
In the same year (2011) Coca-Cola Company made already a deal with Virent: “signing multi-year, multi-million dollar Joint Development and Supply Agreements to scale-up Virent’s plant-based Paraxylene (PX), trademarked BioFormPX, as a route to commercially viable, 100% renewable, 100% recyclable PlantBottle PET resin. In the past, Coca Cola’s PlantBottles have included only 30% plant-based plastic. Virent’s chemical allows the remaining 70% of the bottle to be plant-based” (…) “Virent is one of three companies working with Coca-Cola on PlantBottle technology. The others are Colorado-based Gevo and Avantium, which is based in the Netherlands” (Lane, 2014).
In South Africa in Wadeville outside of Johannesburg, South Africa there is coming a new bottle-plant. This is Africa’s first: “Coca-Cola approved technology for carbonated soft drink bottles thus enabling the closure of the loop in the biggest sector in the beverage market. The 3000m2 Phoenix PET plant, equipped with Starlinger technology, will supply an additional 14 000 tonnes of PET resin per year to the PET packaging industry. It will eventually divert an additional 22 000 tonnes of post-consumer PET bottles from landfills each year, reducing resource consumption, creating jobs and assisting industry in meeting its target of a 50% recycling rate for 2015” (Parkes, 2015).
Later JBF Industries and Coca-Cola went into a partnership in 2012 to produce bio-glycol that will be used in the new plant-bottle. This will end up with a deal and an agreement that will do this: “Construction on the new facility is expected to begin at the end of this year and will last 24 months. At full capacity, it is estimated the facility will produce 500,000 metric tons of material per year. By using plant-based materials instead of nonrenewable materials, the facility will remove the equivalent of 690,000 metric tons of carbon dioxide, or the equivalent of consuming more than 1.5 million barrels of oil each year” (Mohan, 2012).
The Dreams of Coca-Cola Company and their PlantBottle™ 2.0:
A spokesman for Coke Scott Vitters commented in 2014 this: “Coca-Cola introduced the world to PlantBottle in 2009. The technology uses natural sugars found in plants to make ingredients identical to the fossil based ones traditionally used in polyester fiber and resins. PlantBottle packaging looks, functions and importantly recycles just like traditional polyester (or PET) plastic, but with a lower dependence on fossil fuels and a lighter environmental footprint on the planet” (…) “Today our first generation PlantBottle technology replaces one of the two ingredients that make PET plastic. Our long-term target is to realize a 100% renewable, fully recyclable plastic bottle. To realize this goal, Coca-Cola is investing millions in local technology companies – companies like Virent in Madison, Wisconsin; Gevo in Englewood, Colorado and Avantium in Amsterdam, the Netherlands” (Vitters, 2014).
“Continuing in rigid high-barrier packaging, polyethylene furanoate (PEF) bottle development remains on track. Avantium has entered into an agreement with ALPLA for development of PEF bottles, with the first bottles targeted to reach market by 2016. Avantium has also partnered with Coca-Cola and Danone in the development of PEF bottles”. (…) ”PEF is a next-generation, bio-based, recyclable polyester developed by Avantium on the basis of furanics technology. According to Avantium, PEF has 50-60 percent lower carbon footprint compared to petroleum-based PET” (Rosato, 2014).
Right now the Coca-Cola Company together with other industry packaging companies as Virent, Gevo and Avantium has made this possible: “The PlantBottle 2.0 represents an upgrade to the existing bio-based PlantBottle the beverage company already uses for some of its drinks. This substitute for polyethylene terephthalate (PET) bottles has a 30% bio-based content, principally derived from Brazilian sugar cane supplied by Braskem”. In the future the same companies hope for “The 100% bioplastic bottle is the result of collaboration between Coca-Cola, Geno and Virent to perfect bio-purified terephthalic acid (PTA). Commercial rollout of PlantBottle 2.0 will take place over the next five years, culminating in a full replacement in 2020” (SustPack).
Ringier Plastics commented this: “From traditional PET to recyclable (also known as R-PET) to bio-based PET, technology and environmental properties have come a long way. PET generally consists of 70% terephthalic acid and 30% monoethylene glycol (MEG). But now it is quite possible to produce bio-based MEG from renewable raw materials instead of fossils. Coca-Cola is a pioneer is adopting bio-PET packaging with its PlantBottle™, producing the first ever fully-recyclable PET plastic beverage bottle using 30% of non-fossil material and resulting in less carbon footprint. Coca-Cola aims to convert all its plastic packaging to PlantBottle by 2020 and entered into a partnership with H.J. Heinz Co. to produce ketchup bottles using PlantBottle material” (Ringier Plastics, 2015).
The Marketing Companies making PlantBottle™ what it is:
“Fahrenheit 212 worked with Coca-Cola’s global packaging team to translate a complex and contentious advance in polymer production into a clear and compelling consumer proposition. The PlantBottle brand name evolved from the concept development and strategic positioning work undertaken by Fahrenheit 212 and the PlantBottle icon, which has been now been featured on over 10 billion packages since its launch in 2010, was conceived and created by our in-house design team” (…) “In its first year, PlantBottle was launched in nine global markets, including Brazil, Canada, Chile, Denmark, Japan, Mexico, Norway, Sweden and the United States across brands such as Coca-Cola, Sprite, Dasani and vitaminwater” (Fahrenheit 212). The other marketing plan of Coca-Cola company was merged with another agency they did this: “Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.”“ (Oster, 2014). One of Ogilvy & Mather’s ads just below.
It all sound beautiful doesn’t it. Mixing PEF and PET like its nothing? Plastic turned fantastic from petroleum based sort of bottle into plant heaven, right? Is there a reason why it just sounds so magnificent! If so, why does it for the last five years show up a dirty dozens of similar quotes from Scott Vitters in all kind of outlets from the Guardian to the New Zealand Scumbag post? That makes a brother like me curious. Especially when they been cooking this for so long.
Well, there isn’t everybody who has a piece of pay from Coca-Cola Company. This reports I come with now haven’t a clear connection or are in business with the Company. They are separated from it and are on their own. So you should see what their saying and be fascinated.
There many ways of telling how it really is: “Coke invented the Plant Bottle. The Plant Bottle is made from sugarcane, a food source. The Plant Bottle is a PET plastic bottle. The Plant bottle is 100% PET, 70% made from oil and 30% from sugarcane. The Plant Bottle is not biodegradable and lasts as long as the petroleum-based PET however a large segment of the population believes that the Plant Bottle is, in fact, biodegradable” (…) “Coke has invested heavily in rPET bottle-to-bottle recycling. Coke is a large buyer of rPET pellets in China and reputedly is putting rPET in small” (…) “The largest producer of rPET pellets in China is tripling its capacity in 2011” (…) “Krones, one of the world’s largest developers and supplies of machinery to the bottling industry is introducing a series of super efficient PET washing and flaking recycling equipment. rPET flakes and pellets can be manufactured at prices less than virgin PET” (N.Michaels).
Another example of renewable resources usage are PET bottles – called Plant Bottle. Those bottles are composed of PET, produced from terephthalic acid (70 % of mass) and ethylene glycol (30 % of mass). Terephthalic acid comes from oil, whereas glycol is produced from ethanol (deriving from fermentation of vegetable feedstock). Such bottles can be easily recycled, and they can be collected with other (classical) PET bottles. This partially bio-based PET saves global fossil resources and also reduces CO2 emissions. Plant Bottle is 20 % biobased (20 % of the carbon present in the material comes from renewable resources) and 30 % bio-massed (30 % of the mass of the material comes from renewable resources) and a simple scheme on figure 12 shows how the Plant Bottle is made (Plastice).
Gendell said in 2012 this about the PlantBottle: “The first complexity is that only a portion is plant-based, so the PET is also composed of some things that ought to stay within a technological closed loop” (…) “The other complexity is that there must be a mechanism by which the plant-based material may return to nature and participate in the biological cycle. Even if the first complexity were resolved by making PET entirely from plant-based materials (which is not truly possible today, considering all the catalysts and polymer chemistry whatsits that are not made from plants), the PET would still be an inherently non-biodegradable material” (Gendell, 2012).
In Denmark a Henrik Saugmandsgaard Øe is a Danish Consumer Ombudsman says this: “criticized Coke’s use of several marketing ploys, including the use of the word “plant,” excessive green colors and a circular-arrow logo inspired by the familiar symbol for recyclability. The ombudsman also noted a lack of documentation to support Coke’s claim that PlantBottle is “environmentally friendly” or has a “reduced carbon footprint.”” (…) “the bottle contains only a maximum of 15 percent plant material — a percentage he said hardly justifies the designation “PlantBottle.”” (…) “The Consumer Ombudsman requested the trader to indicate the minimum percentage of plant material in the bottle or to explain more clearly why the plant material proportion of the bottle was specified as ‘up to 15 percent” (Zara, 2013).
The issue with getting a 100% Bio-PET bottle is a big issue for Coca-Cola Company. Ordinary PET or 30% Bio-PET bottle has Petroleum-based component considering the bio-based in PEF. The Plastic Packaging Expert Gordon Bockner: “PEF molecule is a contaminant in the existing PET stream. A very small amount of PEF will (a) reduce the performance characteristic of the resulting PET/PEF blend and (b) neither will the blend be crystal clear and glossy, which are two of the key (marketing) attributes OPET. It is, therefore, not realistic to suggest that the two resins might be successfully blended to make a commodity LRB packaging resin” (Pierce, 2014).
Liz Baird the Environmental Consultant has said this about the PlantBottle:”When a company uses their marketing to appeal to the eco-conscious consumer, but they are spending more money marketing than they spend on being green, it’s called greenwashing” (…) “For example, there are some companies who tout their products as green, but if you look at the list of ingredients, palm oil is one of them. Harvesting palm oil is extremely dangerous to the orangutans” (EcoDaily, 2015).
This here story here is about the 30% Bio Sugarcane based PET Resin and the rest of the bottle 70%. Not the newly released bottle that is supposable 100% BioBased Plant bottle. It hasn’t been addressed yet because I don’t see how it’s made possible and there aren’t reports or scientific how the whole PET resin is made. Therefore I won’t address it today. This here is just a full case on how Coca-Cola Company has described the infamous Plantbottle™. So since this original Plantbottle™ 1.0 is 30%. And call all natural you get the feel of a greenwash perception scheme. That isn’t fair for the consumer or society. It even got a Danish Ombudsman on the tail, but the same scenario and drop hasn’t made a fuzz where else it has been released, this is something about the leniency towards the Coca-Cola Company in these countries that has this specific bottle. That you have many companies on all sides of the globe focusing on how to make a Sugarcane bottle instead of a petroleum-based one, the first step was using 30% of the Bio PET resin. If they will fix it and make it, also make sure that it can contain the material that it’s talking about. It can’t be either or. Has to been made for a certain type of PET-Resin to make it hard enough to be a bottle for production-line and to contain the sugar-caffeine-carbonated-liquid called Coke from Coca-Cola Company.
Wonder how it will be 100% compared to the 1.0 type of bottle. That will be another story. Would be another story to see how the produce and production of Plantbottle 2.0 who supposed to be 100% made of sugarcane. And I might go into detail about that if I get the hold of that information. I can’t write it out of the thin air. Got to taste the carbonated sugar-water and then get the feel of the flavors and ways. Peace.
EcoDaily – ‘It’s Not Easy Being Green – Labeling Can Be A Guise’ (01.07.2015) Link: http://ecodaily.org/its-not-easy-being-green-labeling-can-be-a-guise/
Parkes, Lisa – ‘Africa’s first Bottle-2-Bottle Plastic Recycling Plant Opens its Doors in Wadeville’ (13.05.2015) Link: http://www.petco.co.za/ag3nt/system/about_petco_dynamic_blog.php
Oster, Erik – ‘Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola’ (09.06.2015) Link: http://www.adweek.com/agencyspy/ogilvy-mather-ny-launches-plants-make-us-happy-for-coca-cola/67789
Mohan, Anne Marie – ‘Coca-Cola enters partnership to expand PlantBottle production’ (27.09.2012) Link: http://www.greenerpackage.com/bioplastics/coca-cola_enters_partnership_expand_plantbottle_production
Fahrenheit 212 – ‘Coca-Cola PlantBottle – Defining the Consumer Proposition for Bio-PET’ Link: http://www.fahrenheit-212.com/coca-cola-plantbottle/
Rosato, Don – ‘Green plastic barrier packaging material and process advances’ (28.07.2014) Link: http://exclusive.multibriefs.com/content/green-plastic-barrier-packaging-material-and-process-advances/food-beverage
Pierce, Lisa McTigue – ‘PEF will not oust PET for beverage bottles anytime soon’ (25.07.2014) Link: http://www.packagingdigest.com/resins/pef-will-not-oust-pet-for-beverage-bottles-anytime-soon140724
N.Michaels: ‘Why and When will Bottle-to-Bottle rPET Technology Dominate?’ (03.12.2010) Link: http://theplanetbottle.net/news/2010/12/why-and-when-will-bottle-to-bottle-rpet-technology-dominate/#sthash.QksuvCPg.dpuf
Lane, Isabel – ‘Coke invests further in scaling Virent’s paraxylene production for PlantBottle’ (09.09.2014) link: http://www.biofuelsdigest.com/bdigest/2014/09/09/coke-invests-further-in-scaling-virents-paraxylene-production-for-plantbottle/
Gendell, Adam – ‘The catch behind Coca-Cola’s switch to plant-based bottles’ (10.10.2012) Link: http://www.greenbiz.com/news/2012/10/10/catch-behind-coca-colas-switch-plant-based-bottles
Ringier Plastics – ‘Bio-based PET shows the way forward’ (07.05.2015) Link: http://www.industrysourcing.com/article/bio-based-pet-shows-way-forward
Vitters, Scott – ‘Statement of Scott Vitters General Manager, PlantBottle Innovation Platform The Coca-Cola Company United States Senate Committee on Agriculture Nutrition and Forestry United States Senate June 17, 2014’
PTA – ‘Production process for purified terephthalic acid (PTA)’ Link: http://www.hitachi.com/businesses/infrastructure/product_site/ip/process/pta.html
PET – ‘Production process for polyethylene terephthalate (PET)’ Link: http://www.hitachi.com/businesses/infrastructure/product_site/ip/process/pet.html
Sugarcane.org – ‘Bioplastics’ Link: http://sugarcane.org/sugarcane-products/bioplastics
SustPack – ‘Coca-Cola Gives Expo Debut To 100% Bio-Based PlantBottle’ Link: http://www.sustainability-in-packaging.com/news/coca-cola-gives-expo-debut-to-100-bio-based-plantb
Gevo – ‘Bio-based Isobutanol to Enable Coca-Cola to Develop Second Generation PlantBottle™ Packaging’ link: http://www.gevo.com/?casestudy=bio-based-isobutanol-to-enable-coca-cola-to-develop-second-generation-plantbottle-packaging
Zara, Christopher – ‘Coca-Cola Company (KO) Busted For ‘Greenwashing’: PlantBottle Marketing Exaggerated Environmental Benefits, Says Consumer Report’ (03.09.2013) Link: http://www.ibtimes.com/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits
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Plastice – ‘Bioplastics – Opportunity for the Future’ (2013) Link: http://www.central2013.eu/fileadmin/user_upload/Downloads/outputlib/Plastice_Bioplastics_Opportunity_for_the_Future_web.pdf