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Archive for the tag “George Clooney”

PepsiCo ‘moments content’ ad were trivializing real-life demonstrations!

“…they’re weak, petty, so apathetic about this gift of life as if it were all a mere Pepsi commercial.”Marisha Pessl

We live in interesting times, where a soft-drink company’s advertisement can spark this sort of outrage, I wonder if people could have used this anger against the brutality and the violence around the world, when it comes to government sponsored authorities. I wonder, because this sort of act of discontinued discussions usually appears in culture, when there are something real behind it.

That it was, it was something real, the Pepsi Corporation together with a marketing company went together and made a fake ‘Black Lives Matter’ protest, but instead trying to say, “We will bring harmony to the world if you listen to Skip Marley’s and drinks Pepsi Coke!” Yeah, brother!

Well, the ad is trivializing the protest movements and their demonstrations, that is clear, making it seem so simple, while everyone around is drinking and giggling on the Pepsi. The way they have made it is with such flair and so look like it is a manufactured reality, which it seems that there should not be any police brutality when demonstrations appear. They should just be smiling and giggly, wearing designer clothes and be top-notch mood, while all are drinking Pepsi.

Therefore the company had to come out with this statement:

PURCHASE, N.Y., April 5, 2017 – “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” (PepsiCo – ‘Pepsi Statement Re: Pepsi Moments Content’ 05.04.2017).

That demonstrators worldwide and organizers feels a bit betrayed by the motivation and the use, is understandable, that Piers Morgan defended the corporation was to be expected. Corporations can do as they please and especially if it is benefits the likes of Piers Morgan, who we for some strange reasons doesn’t know why is famous or why he acts entitled to the world to care about his opinion. Well, let go back to the ad in question.

It is not like PepsiCo and other corporation’s tries to tap into the youth culture, the company of Pepsi have made fortunes doing so and selling stories that fits that paradigm. So that they trying to fit themselves into BLM, the growing resistance against Trump or any movement that is questioning the powers-to-be. That seems a little beneath a soft-drink company. It seems a bit insincere. Since a company of this stature and this size are blend into the establishment and the greater state, who is not that favorable of demonstrations.

That there will be trivializing this is natural, that will be people not understanding the outrage, but next time, the corporations might tap into your struggles and your fights to get justice in society. Than you up next homie. Your definition of understanding, of justice and freedom, liberty and fight for better society might be portrayed in a sugarcoated reality by Coca-Cola, will you accept it?

There is healthy reasons to question PepsiCo and their management for their use of demonstrations, which has inflicted pain and suffrage for many, as they have been there because of the violent police force, who has brutally used weapons and tactics to disperse fellow citizens. Around the globe, the police use all sort of methods to keep the demonstrations at bay and detain unlawfully citizens. Still, that was not in the sweat dreamy portrait of Pepsi.

We do not have to wonder, to know that the PepsiCo tried to tap into protest movement and be more edgy, as the world have become more fragmented and use of international model and reality star in Kendall Jenner would peak interest. Therefore, she jumped on the project in the faith of the PepsiCo as she considered this a good move and secure move to get even more exposure. Something she did, but not on the purpose as she anticipated. She anticipated the sort of glare and glory as Nespresso commercials does for George Clooney. That she should be an iconic commercial and a game-changer. Instead, it all has boiled down to controversy!

The misuse of public anger and of injustice in trying to sodas does not seem like a good idea, but for one or more in the boardroom of PepsiCo, it did for a brief moment. The ideals behind the demonstrations and the acts against violence on fellow citizens was supposed to tap into with persisting a message, if you drink Pepsi, there will be peace. That story no one else believe, than the ones stuck inside the boardroom.

Therefore, when a multi-national enormous corporation as Pepsi tries to sell their soft drinks, they should consider the stories they are sending! It is not rocket science. It is very simple; do your drink supposable taste better than the competition? If YES, sell that; is the drink more affordable than competition? If YES, sell that; is the drink more environmental friendly packed or produced? If YES, sell that; but a product and a company of this magnitude will never be symbol a protest. They are the same establishment that the Occupy Wall Street in 2011 would go against. Not only the Merrill Lynch‘s of this world and the other banking buddies, but also the core food and beverages producers as well.

So next time Pepsi tries to start a campaign, go back to the basics, the reasons why you still exists was that you became the cheap alternative to Coca-Cola and was the one for use in the kitchen. Time reconfigure out that message to the public! Peace

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South Sudan Crisis: Nespresso suspends operation; Machar is losing friends and allies; Updates from Yei and Unity!

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Just as the news of Nespresso suspending their imports of coffee from South Sudan, the South Sudanese Authorities are saying that they need to cut in the Health Care budget for next year. This is happening as the possibility for a peace between the fractions becomes smaller and the window is closing. Because the SPLM/A-IO of Dr. Riek Machar has fewer friends as the Ethiopian, Democratic Republic of Congo, Kenya or Uganda does not want to host the Rebels.

While the news  awhile back we’re that Dr. Riek Machar and his close allies we’re taken through DRC and on the Congolese soil with help of MONUSCO and the United Nation Peacekeepers sent him after fleeing Juba. This happens as the violence between SPLM/A-IO and SPLM/A, the Government party that are led by President Salva Mayardit Kiir and new First Vice-President Gen. Taban Deng Gai who has been part of SPLM/A-IO and we’re even a close ally of Dr. Lam Akol back-in-the-day when there where rifts between Gen. John Garang and Dr. Riek Machar.

Machar shows the history of rebellion towards the leadership around him, as he wants to be leader of all leaders and run it; something he seems to think he is entitled too. That is my opinion, when he even tried in early 1990s to overcome the liberation hero Dr. John Garang de Maribor. That President Kiir has taken oven for and got now the same accusation from the SPLM/A-IO as Garang got from SPLM-Nasir in the 1990s; strange how the past gets recycled in the present?

Just reported from the DRC:

Riek Machar’s militia are not welcome in northern Democratic Republic of Congo where locals say they are a security risk. DRC’s government, after protests from the locals, has asked the UN mission in the country, MONUSCO, to move the 750 militiamen. The Congolese government has asked the UN to remove them by October the 10th. Last week, local officials wrote to the government in the capital Kinshasa warning that the South Sudanese militia are a security risk in the area” (The National Courier, 04.10.2016).

As written the Congolese Authorities are not welcoming Machar’s rebels and for certain the MONUSCO, blue helmets are moving rebels from one area to the next as they are seen as threat in DRC, but okay to have in Khartoum. Even as Sudan has said they won’t really cater to him either they are still letting him be there after the MONUSCO left him there earlier in the is calendar year.

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On the Coffee Export:

“The Governor of Yei River State David Lokonga Moses says his state has lost investment and development opportunities due to the presence of insecurity in the state” (…) ““The prevailing insecurity in the state has hampered the use of these tractors and other plans for this sector. In a related development, the USAID has earmarked a grant of 3.5 million US dollars through the National Government to promote coffee growing in Yei River state. Only that we have been interrupted by this insecurity. All this efforts will strengthen the economy of the state. We are really by far being eyed by the international community to be given support for development.” (…) “Notice of Correction: An earlier version of this story emphasized that USAID had given millions for coffee development in Yei River State. This was based on a remark by Governor Lokonga taken out of context. He was in fact stressing that insecurity in the state has resulted in a loss of investment and development opportunities” (Radio Tamazuj, 03.10.2016).

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As the Nespresso suspends the operations in South Sudan, the USAID coffee growing project have been also interrupted by the insecurity of the state. Yei River and Yei have been in the cross-fire and surely makes farming impossible.

More on trouble in Yei: 

Jacob Aligo Lo-Lado, MP and Minister of Local Government in Yei River State has admitted that roughly 100,000 people trapped in the town amid increasing insecurity in the area as reported by the UN refugee agency last week” (…) “Aligo told Radio Tamazuj yesterday that Yei residents fled their homes following fighting in July, but they returned after the security situation was restored in the area. He pointed out that the locals are currently experiencing shortages of food and basic services due to the closure of roads” (Radio Tamazuj, 04.10.2016).

Here you see the more troubles in Yei, as there been reported that SPLM/A-IO had taken over the area and the fighting between SPLA and rebels have continued since July as the reports we’re then that SPLM/A-IO closed the roads towards Uganda. Because the Machar rebels fears the support of UPDF that has helped President Kiir in the past.

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Shooting Police Officers:

“Police spokesman Justin Daniel said that a group of attackers assaulted the police post at Nyelo Sunday before fleeing the scene of attack to Nelo village, where they purportedly shot dead a village chief. “The general security situation is under control except some isolated incidents by some people trying to cause havoc and to cause panic to the citizens but our police personnel are there. The incident of Nyelo is being investigated and as police, we condemn and treat it as a barbaric and terrorists act. There is no justifiable cause to kill some people trying to secure the safety of the road for travelers. We are also told that the same attackers after fleeing the scene of the crime went and killed an innocent village chief at Nelo”, police spokesman said in a statement broadcast also by South Sudan broadcasting corporation” (Radio Tamazuj, 04.10.2016).

This is incidents happening on the road between Juba – Nimule road, as the village is on road. Therefore the Police Command and Police Post is on an important roads as it led to the capital and the proof of occurring violence as a reaction to another act that involve the Village chief of Nelo killed. This might be a “small act”, but significant in the matter of who it concerns and the extent of killings happening.

In Morobo and Kaya:

“The SPLA says Morobo and Kaya have never been under the control of the militias as they have claimed for the last few days. The SPLA spokesman says the militias have been celebrating fictitious victory won from Nairobi hotels on the social media” (The National Courier, 04.10.2016).

This is the official reports and what is the honest truth is hard to say, but if there we’re battles its not likely that the SPLA will concede defeat, either does the SPLM/A-IO as they want to be ahead of SPLA/M in the matter of territory. Even as they need shuttles to get out of foreign territory as they don’t want their 750 rifles and personnel away from Congolese Soil. Together with the establishment of the rebel outfit of National Democratic Movement of Dr. Lam Akol who has been a sworn ally of Dr. Riek Machar; proves that the rebels and opposition is not as solid following the instruction and leadership of Machar as they once did.

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Killings in Unity:

“James Yuaj, spokesperson for the SPLM-IO in South Sudan’s Unity State on Monday accused government forces of opening fire on civilians killing three people and injuring four other including two women. Speaking to Radio Tamazuj, Yuaj accused government forces of being behind the attack in Adok area” (Radio Tamazuj, 04.10.2016).

So here we can also see that there been killings in another state, this in Unity as the proves of the state of affairs and fragile instability of the government versus the rebels who know has a plan to use arms to move and get rid of the SPLM/A as they want to install the SPLM/A-IO, but they have also the NDM who has their powers. Together with the rebels in Darfur who are the SPLM-N who also fights and could also prove their flexibility and pour into the states on the border.

This here crisis is far from over, the South Sudan leaders are more used to their guns and ammunition instead of dialogue; it is ironic that Dr. Lam Akol that are grabbing guns and arming people as he was blaming Dr. John Garang de Maribor for his wishes to use military option over dialogue to deal with the SPLM/A-Nasir of the 1990s. People tend to forget that part too. But that is two decades ago and think Dr. Lam Akol forgotten himself and how he defended dialogue during that time; now he grabs the guns as well!

Well, this is enough for now, depressing enough. Peace.

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