“That’s the whole point of good propaganda. You want to create a slogan that nobody’s going to be against, and everybody’s going to be for. Nobody knows what it means, because it doesn’t mean anything.” – Noam Chomsky
The National Resistance Movement is steadily preparing for 2021. By every initiated move, they are trying to make it feel relevant and have a message to sell. It is not enough to have the Uganda Media Centre, Uganda Broadcasting Company, New Vision Media House, Government Citizen Interaction Centre or even the Ministry of ICT, whose all trying to peddle the message and image of the NRM.
Still, these are not enough. That is why the NRM have gotten a NRM Social Media Activists (SOMA). If this wasn’t enough, the NRM had already hired about 59 people for a Social Media Task Force run by Duncan Abigaba. Where one part of the team had specialists serving various of social media sites, while the same task force had hired 14 people to run the program on Twitter. This was leaked in August 2018. So, the team has been in play a while, but who knows how operative or even successful it is.
Yesterday, there is a new revelation. Not with a significant new change, but certainly a continuation of the building a digital task force and spin machine for the world wide web. Where they hope to spin enough and overlook enough to get the people to catch their bait. Either by the hook or by the crook. That is just what the NRM does.
The news yesterday, was that the NRM plans to hire a 100 Social Media Activists for all the republics regions, to represent all of them and spread the message. This is certainly a progression to the ones working for Abigaba who was hired last year for his Task Force. These will maybe fall in under his mission and umbrella. To ensure, that the NRM are acting correctly and getting the right image online.
We can clearly see t that Bosco, Mr. Sunday, Yoseri or Yoweri Kaguta Museveni are active online. Even if he has proclaimed there is only rumours and waste of time on Social Media. He himself is there and claimed to be biggest, most followed Ugandan on Twitter. Surely, there is a lot of paid bots on his followers page. Trust me on that one.
However, this is just a sign of the Don Wanyama’s, the Andrew Mwenda’s and whatnot of direct supporters, even Morrison Rwakakamba or whoever else spreading the words of old man with the hat. They will be now repeated a lot more and the self praise will hit levels that not even Soft Power and Sarah Kagingo would manage. That is what the NRM is preparing. They need the loyalists, the ones praising every move the His Excellency is doing. That is just the way it is.
If this is continued of the Task Force of last year, if it is hiring the ones in NRM SOMA. Surely, they will sooner or later, kick and scream because the NRM cannot manage to pay their salaries. They are there for a payday, not because they believe in the vision of the old man. They are not volunteers, but paid activists. Just like the ones paid to demonstrate before too. Staged nightmares waiting to appear. Peace.