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Archive for the tag “Coca Cola”

Up for Grab: The true soul of Christmas version 2.1

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It’s time to write about Christmas again, I know it’s early, but hey the Christmas products are dropping and Black Friday is arriving quicker than the wind. We all know what that means, we can see the chocolates with Marzipan and specialized packed foods for this part of the year. The sodas, beers, meat, horseradish, crab-legs and all the ho ho ho. Not to forget the Oranges and ginger-mixed cakes with spiced up sugar-glazing.

I’m just waiting for Itunes and the radios to play the Christmas tunes and mosh the sad songs of Mariah Carey and Bing Crosby. The strange faces on the billboards on the trams and also on the Clear Channel posters all around town like the Grinch stole the whole town!

I just wonder if our societies have forgot why we celebrate it. Because for some reasons it’s more important to have an Iphone under the tree, then crossing your lips for a prayer and celebrate a birth of Christ! Something is missing in that picture. Something is really missing in that picture. The gingerbread cakes wasn’t it in the Middle Earth, wait! Sorry, the Middle East, where Jesus Christ was born. Either wasn’t a birth made so we had to run to some Supermarket and buy the new mops or laptops made from a sweatshop of factory in the middle of China, which is more like Mordor, then jolly Christmas celebration place of work, who has seen BBC One’s ‘Apple’s broken promise’?

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It’s like Scrooge is saving Christmas. Then do yourself a favor eat some more of the gingerbread and hope you’re not to bubbly after it. Still the earliness of Christmas products is coming right before Halloween or All Saints day. So before we celebrate the ones who has built our lands and men of faith of the past – we have to run down the shopping center’s and buy a few limited editions kitchen products that has to be made with either Danish design or Made in Taiwan. Nothing is Christmas as a kitchen machine making popcorn or spatula from Jamie Oliver.

We can all be a little goodie-good and grand hearted even long while before the Christmas preparation starts we have even said our prayers for the saints before we supposed to be sugarcoated and ginger-breaded up to our ears and eyes. Sure that a few of those Christmas tunes want make the day sweeter. Only make you wonder, how quick can ordinary days come back into effect?

The Companies sure want to earn on our nostalgia and good-heartedness towards our loved ones and friends. Because this is the crunch time of the year (Fourth Quarter!) If this sometimes doesn’t kick-off well then the business or shop are not settled to survive into 2016. But that isn’t an excuse to sell me Christmas cookies before November kissed the Calendar.

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I am sure the CEO is not Home Alone or busy bodies trying to keeping up with Scrooge. Still their finding their ways of making ordinary products Christmassy, like I am waiting for the Christmas designed toilet paper for sale in my grocery store from Lambi and it will be limited edition.

I wonder why we have to release their special products before All Saints day and make Christmas time or Advent, where we supposed to celebrate the birth of Christ. Not waiting for yet another edition of chocolate in wrappings reminding of Santa’s Red Noosed Deer. Would you buy your summer barbeque special edition products in the middle of January? Still we accept to eat the special wrapped goods from before either versions of Christmas Carrol is on TV.

We can’t soon turn our beamy eyes on social media before every company between Hawaii and Kazakstan who has a Black Friday will jump upon you and wish you to be a part of their event, especially on Facebook! And your friends will invite you on it to hope that they will win a coupon or price for yet another piece of merchandize that either them or me need. But that’s what Christmas time is all about right?

We all have to feed these multi-national companies with our hard-earn monies to secure their parachute payments of their leaders when they resign. So we can be assured that they might only that their Santa Claus will be jolly all the way to bank for kidding ourselves with the wrapped mockery they have sold us since October. That most of doesn’t really want to have before the actual days of Advent. Unless we are the Gingerbread figure in the Shrek movies to be inspired to become Stallone’s Rambo and has his own franchise. Now that I said it, can I pitch a idea? It will be action packed while smashing down people in Ginger-city and kill the ones who try to steal the M&Ms that was supposed to be glazed on him with the working title “The Gingerman runs the mob”.

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Instead we’re in the Christmas bonanza and will until new-years like the recent years. I am sure that very few are waiting for new Christmas-products. That as usual got nothing to do with the actual holiday that everybody supposed to wait for. Not anything about waiting or symbolic of the supposed Christmas. It’s like Christ himself is a side-character instead of the main act and coming with one-liners, when the actual plot maker does something stupid. So here we are in the middle of and also start-ups, the yearly prequel of the Advent that has set the real life Scrooges and Grinches into life. They push any kind of products instead of what we are really celebrating. Though the Scrooges do what they are born to do as well, earn money and sell us sweatshop products on Black Friday, instead of giving hope and joy that the day is supposed to celebrate. The Advent is the waiting for the long awaited day that we celebrate, though so many just celebrate the ability to open a present and gifts from friends and family. There is nothing wrong in that, though the day has more value than that. That is like a forgotten story and it wasn’t Scrooge, Coca-Cola-Santa or the Grinch alone that stole Christmas it was our culture, that now lives on the special-limited-edition products that is a part of that time or the year. Instead of actually celebrate what really is Christmas.


It is not that I myself enjoy a special kind of Christmas soda, because though who knows me, knows how much I enjoy it. The thing that I am trying to say: is that we should not be enticed and forget it in the run for products that is symbolic edition and gifts. So we may not forget the main issue of the Advent and Christmas. Because if we forget that then we need help and ask ourselves why we running between stores at the mall and being in rush. Instead of being we actually there for our loved ones and spend our time with them. We are instead using so much time going to these shops and standing in ques. We should use less time on that and spend it with the ones we care about. That is something that has more value than newly fresh pressed money or imported Grincy-Scroogy-Gumball-Dumbo-Dumbledore-Delux Drier that none in the family needed. Peace.

Politisk reklame – Villedende uttalelser for politiske partier i feil format.

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Så den andre dagen en FRP reklame i Dagsavisen eller Dagbladet. Der de lovte “ingen eiendomsskatt” i Oslo. I en rød farge og med slagordet “for folk flest” i nedre høyre hjørnet. Jeg skal ikke diskutere denne reklamen. Denne er bare et eksempel. Først skal jeg bare redegjøre for hva en reklame er for noe. Deretter vise til markedsføringslovens og det som kalles “villedende utelatelser” før jeg sier min mening om Politisk reklamer.

“Reklame, enhver betalt og kommersielt motivert kommunikasjon av budskap om en idé, tjeneste eller produkt, fra en identifiserbar avsender i den hensikt å vekke oppmerksomhet, skape interesse og informere” (…) “Det skilles mellom overtalende (persuasive) reklame og informativ reklame. Mens overtalende reklame gjerne tar i bruk dramatiserende grafiske virkemidler med sikte på å påvirke folks holdninger, kjennetegnes informativ reklame ved saklig og nøytral informasjon om produktet og dets egenskaper. Ofte kan det likevel være vanskelig å skille mellom informativ og påvirkende reklame. Selv der reklamebudskapet gir inntrykk av å være saklig og nøytralt, kan valg av ord, formuleringer og grafiske virkemidler gjøre at budskapet likevel får med seg en følelsesmessig appell som påvirker mottakerne” (SNL).

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Lov om kontroll med markedsføring og avtalevilkår – også kalt markedsføringsloven.

Vil ha fokus på:

“§ 8.Villedende utelatelser” (…) ” En handelspraksis er villedende dersom den, i sin konkrete sammenheng og etter en helhetsvurdering, utelater eller skjuler vesentlige opplysninger som forbrukerne ut fra sammenhengen trenger for å kunne ta en informert økonomisk beslutning eller presenterer opplysningene på en uklar, uforståelig, tvetydig eller uhensiktsmessig måte. Ved vurderingen av om opplysninger er utelatt, skal tas i betraktning plass- eller tidsmessige begrensninger ved mediet som brukes til å formidle handelspraksisen, og eventuelle tiltak fra den næringsdrivende for å gjøre opplysningene tilgjengelige for forbrukerne på annen måte” (lovdata).

Jeg vet at det ikke er lenge siden loven for reklame fra partier kom i effekt. Det skal ikke denne artikkelen eller bloggen handle om. Den skal handle om hvordan sånne som meg opplever dem. Noen vil kalle meg politisk interessert. De som har lest mine tekster vet at jeg er det. Grunnen til jeg reagerer nå er fordi jeg aldri var for ideen om fri slipp av politisk reklame i Norge. Av den enkle grunnen – man koker ned politiske ideer og planer ned i små gimmicker og slagord. Som ikke vil være dekkende for samlende politikken. All politikk vil da bli populistisk. Fordi Den da skal fange interesse og være for en enkelt kampsak.

De er så billige slibrige annonser i aviser med glossy farge for å fange interesse. Politiske partier går på samme nivå som handelsstanden og de som ønsker økonomisk vinning. Politiske partier som vil ha plakater og annonser på samme nivå som L’oreal og Coca-Cola. At våres folkevalgte skal fange interesse i samme kompani som de som selger mango-sjampo og kullsyreholdig sukkervann. Å dette ønsket noen av partiene ved en viss tid tilbake.

Slik at de kunne få større plass i våres avis og ha reklamer på lokale tv-kanaler. Få større oppmerksomhet og få ut deres politiske slagverk til befolkningen. Det som gjør meg skeptisk og få dårlig magefølelse er hvordan man portrettere seg oftest. Når det blir plakater på siden av Statros reklamer på t-banen. Blir en del av byenes støy. Som man enten ser eller overser. Det samme skjer i aviser. Uansett hvilket parti og hvilket standpunkt man velger.

Det er for meg like kvalmende og ekkelt. Like populistisk og billig markedsføring av partiene. Det loves store ting. Eller ting som er vanskelig å oppnå. Samtidig ofte også enda vanskelig å se at de vil holde disse løftene i løpet av den neste perioden som det velges inn for. Derfor vil jeg bruke paragraf 8 i markedsføringsloven:

“En handelspraksis er villedende dersom den, i sin konkrete sammenheng og etter en helhetsvurdering, utelater eller skjuler vesentlige opplysninger som forbrukerne ut fra sammenhengen trenger for å kunne ta en informert økonomisk beslutning eller presenterer opplysningene på en uklar, uforståelig, tvetydig eller uhensiktsmessig måte”(lovdata).

Ofte er det en helhetsvurdering av annonsen eller plakat som ikke viser alle vesentlig opplysninger. Dessuten med politisk reklamer kan opplysningen være uklare for noen eller kommer fram på en hensiktsmessige måte. Noe som burde forstå. Når man kommer med påstander og løfter som er populistiske i reklame form. Burde man ha mulighet til å kunne klage til Forbrukerombudet.

Ikke bare at de selger skinnet før det skutt i de fleste tilfeller. Er noe annet med politiske stander og mennesker som er frivillige i partiene som deler ut valgmateriale med dypere deler av valgprogram og selve poliske ideologien til partiene. Dette gir velgerne eller forbrukerne når det kommer til reklame som gir mer grunnlag for å ta et godt valg av produkt/parti i dette tilfellet. Det skjer lett når man går etter annonser med enkle slagord og bilder som skal fange interesse. Dette vil forenkle og gjøre lette løfter salgbare til befolkningen. Enda lettere og forenklet enn de politisk aktive som gjør sin innsats i valgkampen for å få velgerne til å fatte interesse for partiet sitt.

Disse annonsene forteller ikke den historien som våres folkevalgte og partiene egentlig vil. De vil ikke dekke de poengene de egentlig ønsker. Fordi jeg tviler på at alle partiene vil være så tabloide og enkle. Så populistiske og triste. De er som jeg har skrevet kvalmende. Fordi de er ikke langt fra forklarende til å bli propaganda. Det er ikke langt fra å være en sukkersøt drøm til brolagte vei med gode intensjoner som ender i helvete.

Slik er det med politisk reklamer. Annonsene sender deg et speilbilde eller ønskedrøm som de vil vise. Samtidig vil de skape interesse og intensjon som skal få oss til å stemme på dem. Sånne som meg klarer ikke å fatte interesse for disse. De blir billige jippoer og slagord som ligner for mye på Lindex reklamer med Partifeller i pene kjoler og dresser som har Hollywood smil og kameraføring som virker råtten. Dette er uansett parti. Det gjelder også mitt eget parti.

Vi burde skamme oss. Alle burde skamme oss. Dette får ikke politikken til å se bra ut. Den er ekkel motbydelig og grotesk speilbilde som viser en slagside i en valgkamp som ikke har noen verdi. Man kan ikke klare å forklare deliberative, marxisme, sosialistiske eller liberale borgerlige ideer forståelig i et slikt format. Det kan bare være et svekket blikkfang som gjør at man husker partifargen til partiet og kanskje om man er heldig karakteren som smiler falskt for alle som går forbi. Om partiene er stolt av denne konstruksjonen og bruken av innsamlede midler og støtteordninger så burde det være 100 andre bedre måter å fatte sann interesse i valgkampen. Enn å gjøre dette. Å jeg forstår ikke hvorfor vi lot denne falske reklamen bli lovlig. Når man selger produkter/ideer som ofte ikke blir holdt eller er umulig å holde. Noe som bryter med Markedsføringsloven paragraf 8. Det er noe vi alle burde tenke på. Peace.

Referanse:

SNL – ‘reklame’ link: https://snl.no/reklame

Markedsføringsloven – link: https://lovdata.no/dokument/NL/lov/2009-01-09-2?q=reklame

A look into the Coke’s BioPET-PlantBottle™ 1.0 – Is it really Green or is it Greenwashing?

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We live in a time where big multinational companies who do what they can do their business. Buy for one, sell for two. That is capitalism and the dream of getting wealth and generating it. We live in a day and age where multinational companies have vast powers and can use it whatever way they like. They can if wanting to make as much of wealth to circus of companies and hide the earnings in a tax-haven in the Caribbean or in Lichtenstein. But this article or blog will be about that. It’s about another possibility that they can do.

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Milking a special type of cow:

Something that isn’t right. Companies can if they feel tell stories and express themselves as they please. Until a certain extent they can if they want to make them look extra good, but if so they shouldn’t play in-between reality and fiction. Especially not portraying stories about their products – they can make their milk being squeezed out a most beautiful cow ever. Even if wasn’t most purebred highland cattle from the western islands of Scotland. Instead it’s made with some lame ass country cow. If a Milk producing company said their entire product was made from Highland Cattle, we as consumer expect the product to be that, right? So if the pieces of production and process is made with fractions of other milking cow it want be pure Highland. It will be milk, but not as promised. Some people would be devastated. Some people would call it fraud. And partly it is, even if pieces of it made with the milk. This piece here will be about similar way of acting one way, and acting another. While telling the public something else. This here is a kind of way to make something greener then it really is. It isn’t really green, but said so. In a way that mislead the public. Some people calls that way of acting for Greenwashing. It’s a nice way to express them in similar incidence. First certain words will be translated like PEF, PET, PTA and LRB. So that people will know what they are. After that I will show what a certain company called the Coca-Cola Company makes which a famous Bottle the famous PlantBottle™.

Words to know:

  • polyethylene furanoate (PEF)
  • polyethylene terephthalate (PET)
  • purified terephthalic acid (PTA).
  • liquid refreshment beverages (LRB)

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Bio-Plastic information:

The first information is that it’s renewable made from Sugercane-polyethylene which has the ability to replace 30% of the petroleum that would have been used for making certain type of plastic. The other good piece of using bio-plastic will be lower-carbon footprint (Sugercane.org).

Hitachi company explains what PTA is: “Purified terephthalic acid (PTA) is made by causing a reaction between the secondary petroleum product paraxylene (PX) and acetic acid”. When Hitachi describes PET its like this: “Polyethylene terephthalate(PET) is a general-purpose plastic made through polycondensation of PTA with ethylene glycol (EG). This material has many outstanding properties: resistance to both heat and cold, transparency, electrical qualities, chemical proof and abrasion proof” (Hitachi).

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How Coca-Cola endeavors to make the PlantBottle™:

Here is how it has gone from 2011, when Gevo made an agreement with the Coca-Cola Company to make the second generation plant-bottle with Isobutanol.  Further commenting on the important factor between Coca-Cola and GEVO: “The global market for PET is approximately 50 million metric tons and has a value of $100 billion, with approximately 30 percent used for plastic bottles. In this next generation of PlantBottle™ packaging, Coca-Cola plans to produce plastic beverage bottles made entirely from renewable raw materials” (Gevo, 2011).

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In the same year (2011) Coca-Cola Company made already a deal with Virent: “signing multi-year, multi-million dollar Joint Development and Supply Agreements to scale-up Virent’s plant-based Paraxylene (PX), trademarked BioFormPX, as a route to commercially viable, 100% renewable, 100% recyclable PlantBottle PET resin. In the past, Coca Cola’s PlantBottles have included only 30% plant-based plastic. Virent’s chemical allows the remaining 70% of the bottle to be plant-based” (…) “Virent is one of three companies working with Coca-Cola on PlantBottle technology. The others are Colorado-based Gevo and Avantium, which is based in the Netherlands” (Lane, 2014).

In South Africa in Wadeville outside of Johannesburg, South Africa there is coming a new bottle-plant. This is Africa’s first: “Coca-Cola approved technology for carbonated soft drink bottles thus enabling the closure of the loop in the biggest sector in the beverage market. The 3000m2 Phoenix PET plant, equipped with Starlinger technology, will supply an additional 14 000 tonnes of PET resin per year to the PET packaging industry. It will eventually divert an additional 22 000 tonnes of post-consumer PET bottles from landfills each year, reducing resource consumption, creating jobs and assisting industry in meeting its target of a 50% recycling rate for 2015” (Parkes, 2015).

Later JBF Industries and Coca-Cola went into a partnership in 2012 to produce bio-glycol that will be used in the new plant-bottle. This will end up with a deal and an agreement that will do this: “Construction on the new facility is expected to begin at the end of this year and will last 24 months. At full capacity, it is estimated the facility will produce 500,000 metric tons of material per year. By using plant-based materials instead of nonrenewable materials, the facility will remove the equivalent of 690,000 metric tons of carbon dioxide, or the equivalent of consuming more than 1.5 million barrels of oil each year” (Mohan, 2012).

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The Dreams of Coca-Cola Company and their PlantBottle™ 2.0:

A spokesman for Coke Scott Vitters commented in 2014 this: “Coca-Cola introduced the world to PlantBottle in 2009. The technology uses natural sugars found in plants to make ingredients identical to the fossil based ones traditionally used in polyester fiber and resins. PlantBottle packaging looks, functions and importantly recycles just like traditional polyester (or PET) plastic, but with a lower dependence on fossil fuels and a lighter environmental footprint on the planet” (…) “Today our first generation PlantBottle technology replaces one of the two ingredients that make PET plastic. Our long-term target is to realize a 100% renewable, fully recyclable plastic bottle. To realize this goal, Coca-Cola is investing millions in local technology companies – companies like Virent in Madison, Wisconsin; Gevo in Englewood, Colorado and Avantium in Amsterdam, the Netherlands” (Vitters, 2014).

“Continuing in rigid high-barrier packaging, polyethylene furanoate (PEF) bottle development remains on track. Avantium has entered into an agreement with ALPLA for development of PEF bottles, with the first bottles targeted to reach market by 2016. Avantium has also partnered with Coca-Cola and Danone in the development of PEF bottles”. (…) ”PEF is a next-generation, bio-based, recyclable polyester developed by Avantium on the basis of furanics technology. According to Avantium, PEF has 50-60 percent lower carbon footprint compared to petroleum-based PET” (Rosato, 2014).

Right now the Coca-Cola Company together with other industry packaging companies as Virent, Gevo and Avantium has made this possible: “The PlantBottle 2.0 represents an upgrade to the existing bio-based PlantBottle the beverage company already uses for some of its drinks. This substitute for polyethylene terephthalate (PET) bottles has a 30% bio-based content, principally derived from Brazilian sugar cane supplied by Braskem”. In the future the same companies hope for “The 100% bioplastic bottle is the result of collaboration between Coca-Cola, Geno and Virent to perfect bio-purified terephthalic acid (PTA). Commercial rollout of PlantBottle 2.0 will take place over the next five years, culminating in a full replacement in 2020” (SustPack).

Ringier Plastics commented this: “From traditional PET to recyclable (also known as R-PET) to bio-based PET, technology and environmental properties have come a long way. PET generally consists of 70% terephthalic acid and 30% monoethylene glycol (MEG). But now it is quite possible to produce bio-based MEG from renewable raw materials instead of fossils. Coca-Cola is a pioneer is adopting bio-PET packaging with its PlantBottle™, producing the first ever fully-recyclable PET plastic beverage bottle using 30% of non-fossil material and resulting in less carbon footprint. Coca-Cola aims to convert all its plastic packaging to PlantBottle by 2020 and entered into a partnership with H.J. Heinz Co. to produce ketchup bottles using PlantBottle material” (Ringier Plastics, 2015).

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The Marketing Companies making PlantBottle™ what it is:

“Fahrenheit 212 worked with Coca-Cola’s global packaging team to translate a complex and contentious advance in polymer production into a clear and compelling consumer proposition.  The PlantBottle brand name evolved from the concept development and strategic positioning work undertaken by Fahrenheit 212 and the PlantBottle icon, which has been now been featured on over 10 billion packages since its launch in 2010, was conceived and created by our in-house design team” (…) “In its first year, PlantBottle was launched in nine global markets, including Brazil, Canada, Chile, Denmark, Japan, Mexico, Norway, Sweden and the United States across brands such as Coca-Cola, Sprite, Dasani and vitaminwater”  (Fahrenheit 212). The other marketing plan of Coca-Cola company was merged with another agency they did this: “Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.”“ (Oster, 2014). One of Ogilvy & Mather’s ads just below.

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It all sound beautiful doesn’t it. Mixing PEF and PET like its nothing? Plastic turned fantastic from petroleum based sort of bottle into plant heaven, right? Is there a reason why it just sounds so magnificent! If so, why does it for the last five years show up a dirty dozens of similar quotes from Scott Vitters in all kind of outlets from the Guardian to the New Zealand Scumbag post? That makes a brother like me curious. Especially when they been cooking this for so long.

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Well, there isn’t everybody who has a piece of pay from Coca-Cola Company. This reports I come with now haven’t a clear connection or are in business with the Company. They are separated from it and are on their own. So you should see what their saying and be fascinated.

There many ways of telling how it really is: “Coke invented the Plant Bottle.  The Plant Bottle is made from sugarcane, a food source.  The Plant Bottle is a PET plastic bottle.  The Plant bottle is 100% PET, 70% made from oil and 30% from sugarcane.  The Plant Bottle is not biodegradable and lasts as long as the petroleum-based PET however a large segment of the population believes that the Plant Bottle is, in fact, biodegradable” (…) “Coke has invested heavily in rPET bottle-to-bottle recycling.  Coke is a large buyer of rPET pellets in China and reputedly is putting rPET in small” (…) “The largest producer of rPET pellets in China is tripling its capacity in 2011” (…) “Krones, one of the world’s largest developers and supplies of machinery to the bottling industry is introducing a series of super efficient PET washing and flaking recycling equipment.  rPET flakes and pellets can be manufactured at prices less than virgin PET” (N.Michaels).

Another example of renewable resources usage are PET bottles – called Plant Bottle. Those bottles are composed of PET, produced from terephthalic acid (70 % of mass) and ethylene glycol (30 % of mass). Terephthalic acid comes from oil, whereas glycol is produced from ethanol (deriving from fermentation of vegetable feedstock). Such bottles can be easily recycled, and they can be collected with other (classical) PET bottles. This partially bio-based PET saves global fossil resources and also reduces CO2 emissions. Plant Bottle is 20 % biobased (20 % of the carbon present in the material comes from renewable resources) and 30 % bio-massed (30 % of the mass of the material comes from renewable resources) and a simple scheme on figure 12 shows how the Plant Bottle is made (Plastice).

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Gendell said in 2012 this about the PlantBottle: “The first complexity is that only a portion is plant-based, so the PET is also composed of some things that ought to stay within a technological closed loop” (…) “The other complexity is that there must be a mechanism by which the plant-based material may return to nature and participate in the biological cycle. Even if the first complexity were resolved by making PET entirely from plant-based materials (which is not truly possible today, considering all the catalysts and polymer chemistry whatsits that are not made from plants), the PET would still be an inherently non-biodegradable material” (Gendell, 2012).

In Denmark a Henrik Saugmandsgaard Øe is a Danish Consumer Ombudsman says this: “criticized Coke’s use of several marketing ploys, including the use of the word “plant,” excessive green colors and a circular-arrow logo inspired by the familiar symbol for recyclability. The ombudsman also noted a lack of documentation to support Coke’s claim that PlantBottle is “environmentally friendly” or has a “reduced carbon footprint.”” (…) “the bottle contains only a maximum of 15 percent plant material — a percentage he said hardly justifies the designation “PlantBottle.”” (…) “The Consumer Ombudsman requested the trader to indicate the minimum percentage of plant material in the bottle or to explain more clearly why the plant material proportion of the bottle was specified as ‘up to 15 percent” (Zara, 2013).

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The issue with getting a 100% Bio-PET bottle is a big issue for Coca-Cola Company. Ordinary PET or 30% Bio-PET bottle has Petroleum-based component considering the bio-based in PEF. The Plastic Packaging Expert Gordon Bockner: “PEF molecule is a contaminant in the existing PET stream. A very small amount of PEF will (a) reduce the performance characteristic of the resulting PET/PEF blend and (b) neither will the blend be crystal clear and glossy, which are two of the key (marketing) attributes OPET. It is, therefore, not realistic to suggest that the two resins might be successfully blended to make a commodity LRB packaging resin” (Pierce, 2014).

Liz Baird the Environmental Consultant has said this about the PlantBottle:”When a company uses their marketing to appeal to the eco-conscious consumer, but they are spending more money marketing than they spend on being green, it’s called greenwashing” (…) “For example, there are some companies who tout their products as green, but if you look at the list of ingredients, palm oil is one of them. Harvesting palm oil is extremely dangerous to the orangutans” (EcoDaily, 2015).

GPC Cycle

After thought:

This here story here is about the 30% Bio Sugarcane based PET Resin and the rest of the bottle 70%. Not the newly released bottle that is supposable 100% BioBased Plant bottle. It hasn’t been addressed yet because I don’t see how it’s made possible and there aren’t reports or scientific how the whole PET resin is made. Therefore I won’t address it today. This here is just a full case on how Coca-Cola Company has described the infamous Plantbottle™. So since this original Plantbottle™ 1.0 is 30%. And call all natural you get the feel of a greenwash perception scheme. That isn’t fair for the consumer or society. It even got a Danish Ombudsman on the tail, but the same scenario and drop hasn’t made a fuzz where else it has been released, this is something about the leniency towards the Coca-Cola Company in these countries that has this specific bottle. That you have many companies on all sides of the globe focusing on how to make a Sugarcane bottle instead of a petroleum-based one, the first step was using 30% of the Bio PET resin. If they will fix it and make it, also make sure that it can contain the material that it’s talking about. It can’t be either or. Has to been made for a certain type of PET-Resin to make it hard enough to be a bottle for production-line and to contain the sugar-caffeine-carbonated-liquid called Coke from Coca-Cola Company.

Wonder how it will be 100% compared to the 1.0 type of bottle. That will be another story. Would be another story to see how the produce and production of Plantbottle 2.0 who supposed to be 100% made of sugarcane. And I might go into detail about that if I get the hold of that information. I can’t write it out of the thin air. Got to taste the carbonated sugar-water and then get the feel of the flavors and ways. Peace.

Reference:

EcoDaily – ‘It’s Not Easy Being Green – Labeling Can Be A Guise’ (01.07.2015) Link: http://ecodaily.org/its-not-easy-being-green-labeling-can-be-a-guise/

Parkes, Lisa – ‘Africa’s first Bottle-2-Bottle Plastic Recycling Plant Opens its Doors in Wadeville’ (13.05.2015) Link: http://www.petco.co.za/ag3nt/system/about_petco_dynamic_blog.php

Oster, Erik – ‘Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola’ (09.06.2015) Link: http://www.adweek.com/agencyspy/ogilvy-mather-ny-launches-plants-make-us-happy-for-coca-cola/67789

Mohan, Anne Marie – ‘Coca-Cola enters partnership to expand PlantBottle production’ (27.09.2012) Link: http://www.greenerpackage.com/bioplastics/coca-cola_enters_partnership_expand_plantbottle_production

Fahrenheit 212 – ‘Coca-Cola PlantBottle – Defining the Consumer Proposition for Bio-PET’ Link: http://www.fahrenheit-212.com/coca-cola-plantbottle/

Rosato, Don – ‘Green plastic barrier packaging material and process advances’ (28.07.2014) Link: http://exclusive.multibriefs.com/content/green-plastic-barrier-packaging-material-and-process-advances/food-beverage

Pierce, Lisa McTigue – ‘PEF will not oust PET for beverage bottles anytime soon’ (25.07.2014) Link: http://www.packagingdigest.com/resins/pef-will-not-oust-pet-for-beverage-bottles-anytime-soon140724

N.Michaels: ‘Why and When will Bottle-to-Bottle rPET Technology Dominate?’ (03.12.2010) Link: http://theplanetbottle.net/news/2010/12/why-and-when-will-bottle-to-bottle-rpet-technology-dominate/#sthash.QksuvCPg.dpuf

Lane, Isabel – ‘Coke invests further in scaling Virent’s paraxylene production for PlantBottle’ (09.09.2014) link: http://www.biofuelsdigest.com/bdigest/2014/09/09/coke-invests-further-in-scaling-virents-paraxylene-production-for-plantbottle/

Gendell, Adam – ‘The catch behind Coca-Cola’s switch to plant-based bottles’ (10.10.2012) Link: http://www.greenbiz.com/news/2012/10/10/catch-behind-coca-colas-switch-plant-based-bottles

Ringier Plastics – ‘Bio-based PET shows the way forward’ (07.05.2015) Link: http://www.industrysourcing.com/article/bio-based-pet-shows-way-forward

Vitters, Scott – ‘Statement of Scott Vitters General Manager, PlantBottle Innovation Platform The Coca-Cola Company United States Senate Committee on Agriculture Nutrition and Forestry United States Senate June 17, 2014’

PTA – ‘Production process for purified terephthalic acid (PTA)’ Link: http://www.hitachi.com/businesses/infrastructure/product_site/ip/process/pta.html

PET – ‘Production process for polyethylene terephthalate (PET)’ Link: http://www.hitachi.com/businesses/infrastructure/product_site/ip/process/pet.html

Sugarcane.org – ‘Bioplastics’ Link: http://sugarcane.org/sugarcane-products/bioplastics

SustPack – ‘Coca-Cola Gives Expo Debut To 100% Bio-Based PlantBottle’ Link: http://www.sustainability-in-packaging.com/news/coca-cola-gives-expo-debut-to-100-bio-based-plantb

Gevo – ‘Bio-based Isobutanol to Enable Coca-Cola to Develop Second Generation PlantBottle™ Packaging’ link: http://www.gevo.com/?casestudy=bio-based-isobutanol-to-enable-coca-cola-to-develop-second-generation-plantbottle-packaging

Zara, Christopher – ‘Coca-Cola Company (KO) Busted For ‘Greenwashing’: PlantBottle Marketing Exaggerated Environmental Benefits, Says Consumer Report’ (03.09.2013) Link: http://www.ibtimes.com/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits

Patent – ‘Method of making a bottle made of fdca and diol monomers and apparatus for implementing such method’ (31.08.2012): http://www.google.com/patents/WO2014032731A1?cl=en

Plastice – ‘Bioplastics – Opportunity for the Future’ (2013) Link: http://www.central2013.eu/fileadmin/user_upload/Downloads/outputlib/Plastice_Bioplastics_Opportunity_for_the_Future_web.pdf

Buy your identity…

Today I will discuss something that has been on my mind a while, but I haven’t penned down on anything, because well, I been naturally busy with ordinary life and moving, which makes a guy out of his safe space, get rid of old stuff and get something else to his new place.

Therefore a brother naturally thinks about a lot of matters while moving certain chairs, furniture and books from one place to another. I am seeing this advertisements, commercials and companies spending fortunes applying themselves into our daily lives.

Buy your identity! That is not what their saying directly but indirectly. Indirectly I mean is that you’re to prove yourself and who you are. Because the JEANS you got will tell who you are and who you want to be. The soda you drink will either tell your old house-mom or athletic sports fanatic who eager to live life in a rush. The car you’re pushing from A to B you own it either because you’re a anglophile or just a guy who needs a vehicle to drive in. And this could go on and on.

Buy your identity! What a lie it is. You can have a lot of stuff, house and car. You can buy the whole kitchen shop but that doesn’t make you a gourmet chef. If you drink PEPSI or COLA doesn’t mean bigger then you got a pretense for taste or your living somewhere where the either is sweater taste then the other one. There is nothing else really, if you want to add more to it than you’re making assumption on your own.

Buy your identity! When you see a fine woman smiling on a poster selling any kind of products as a man you look at it and glimpse at it. Even in the day and age when you’re told that photo-shopped model isn’t in the real world looking like that, but somewhere close. We all should in those matters think more about what ideals we want in society and where we want to go? Is this a healthy look upon the human body and with it standards and natural defects that most of us A4 persons develop, and even those models must have them? Right! There must be another route to generate interest that beneficial for the companies and for us citizens to look upon ourselves then get into a state where the body is just a skeleton and a minute after the Frankenstein’s monster arriving and eating your flesh.

Buy your identity! I am just waiting to share more of the joy that the fantastic and evolutionary toothbrush will make my smile as white as the teeth of Tom Cruise, but until then Colgate and Solidox wouldn’t be the magic to save my face this time either.

Nevertheless, we all need stuff, we all need to eat, have clothes, cars and houses. How much they make our identity and our soul is based upon how much place in our life we give them. If we give them nothing more space then we need, then is okay. But when we’re going to the point that we got to have a certain brand and label for everything in life, than we should sit down and think about moves. Because for certainty, that must be a wet dream for a marketer to know that there a person’s discussing and choosing certain products on the base of not quality, price or needs. But for the matter of personal gain and who they are.

As a man, I been there and done this without thinking and is not proud. But your there and wondering after if you were quoting the adverts for the company instead of making your own mind. Here are some examples:

–          Adidas VS Puma: Brothers who compete for making the best sportswear and all over the world people still discuss who is best and who fits best for you.

–          Coca-Cola VS Pepsi: Soda wars that never stops and in the modern way its discussing the difference flavors of the sugarless versions (Zero/Light VS Max). Drink them all just with joy.

–          Heinz VS Local Version Ketchup: The taste-buds you have, doesn’t necessary have to be the same as your friend. Get over it and eat.

–          Apple VS Microsoft Computers: Old discussion and also fight of hardware VS design and just how you feel. Both sides became anchors of identity.

–          Playstation VS Xbox VS Nintendo: Game wars that has put and set identity of both what kind of gamer you are and what kind of controller that fits you. Wonder when this is dying.

I could have made a longer list, but I won’t bore you to death. And I got a life myself so I quit while the game is good.

What I am trying to say is that don’t let the things make who you are. It’s true we all need stuff to live and make a living. A phone, even a smart one to, a computer to write and check important stuff online, we need transports, a place to stay and food in our belly’s. So here we are, we need companies, producers and they need to sell stuff to us. But that doesn’t mean that they have to sell a thinking of building my identity. They can’t build my identity. They can be a part of it, because I need them for certain, not out of pure joy but the way we have built society and our economic system.

The companies and their products make me check and pick after what I needs and sometimes just buying some random crap from a local business that wasn’t intended. But that is life, we are doing it and we all stand by it and see it happening.

Please, I know you can’t fix or make my identity. Please dear companies don’t sell that to me. I don’t need it and your toaster won’t make feel like Ussain Bolt or feel that when I buy a piece of bread that ‘I am making world peace’. We all know that isn’t happening. I am just buying a piece of bred so I can have some for supper and lunch at work. Nothing with the bread that is fascinating. The cereal isn’t a magical box with the sparkling finesse and supernatural powers to fix your diet. It’s just a measly bowl of cereal that I hope you like the taste of, but it doesn’t build your prestige or honor among people. Your action does so. Your beautiful mind does so. The way you write and discuss matters does so. Not you shoes who you runs with gives you stamina. That is your beating heart and lungs who give you power to run down the pathway, not the Puma or Adidas shoes. Even though they either makes the steps more soft or hard depending on which type of shoes you have.

Please, we can’t buy our identity. We can buy products and collectables. We can buy clothes that make us look different, but we can change them and be perceived differently, but our friends and family will know who we really are underneath the clothes and the front we put into the world we live in.

Peace.

Sepp Blatter/FIFA need a village to race it – Qatargate continues.

There is an African proverb which is saying: It takes a village to race a child. Why do I start with that? Well, it’s a just two days before the 2014 World Cup in Brazil begins in Sao Paolo. Let me say it’s seven points to adress FIFA with and also their president Sepp Blatter. So here we go..

First, when money talks to the main body of Football – FIFA. Starts with a suspicion from Sony, Adidas, Coca-Cola, Visa and Hyundai/Kia are asking that the process of the bid to Qatar was done without graft and corruption (BBC, 2014). This they do is to save face, because Sony and the other five companies want to share the spoils of a happy event. Not being part of sports activity that is sending the wrong message which doesn’t fit the companies.

Second, CAF is mad. CAF answered with: “that the authors of this smearing and defamatory campaign against African football leaders are brought to book”. Also responded with:” its total and unreserved support to all wrongfully incriminated Africans (..) [We] Condemn the strategy of using African sport movements and its leaders as scapegoats by those who are trying at all cost to acquire a good conscience for themselves”. Issa Hayatou is denying the accusations that of recent (Afrikansoccer, 2014). We all expected this kind of answers. Nobody wants to say their getting gifts and paid to vote a certain way. That the Asian Football body hasn’t answered as hard as CAF is more astonishing considering that Bin Hammam was leading that Football Body at the time of the bid. But hat is just me.

Third, Sepp Blatter the chief of FIFA is in heavy weather. He is attacking anything that moves in his sight which isn’t showing him either love or money. Attack one is that British Media where he claim them trying to demolish FIFA and his presidency. Where his quoted with this: “Once again there is a sort of storm against FIFA relating to the Qatar World Cup. Sadly there’s a great deal of discrimination and racism and this hurts me. It really makes me sad”. To address the British press: “we have seen what the British press has published,’ he said. ‘I don’t know what the reasoning is behind this but we must maintain unity” (Lawton, 2014). Somebody need give Sepp a hug. Then he needs a straight talk of the facts on the ground. This not anything of what he believes it is. It’s true that he is under fire. The flame is burning hot and not giving him peace. Blatter thought that the issue of the sun of Qatar would die away. That the special vagina stadium and bid would bite him in his behind is sure something that Blatter never thought would happen, since he is chief and nobody refuse his actions or decisions. That the British is pissed over losing the bid is sure something we all knew by now. It isn’t even relevant at this point. That is just a fact that he can use against them, but certainly they use all the information and sources to address it. To make sure that next time they place a bid they should have a fair chance of getting the almighty Football World Cup.

Fourth, the deaths of foreign workers in Qatar have already made the reputation of the host nation as bad investment and not a joyful place into ruins. In May Bloomberg reported of the deaths of 164 Nepali, 450 Indian and estimated total death into the numbers of 4000 during the whole building period in Qatar (Boudway, 2014). If nothing gets done by this, it’s already to many lives lost for us who loves this event. Nobody should die while building the stadiums and infrastructure. It’s insane and wonder what powers is to be to let this happen. True there has been reporting of this, but the laws of foreign guest workers in Qatar should be fixed, mended made sure of their safety and also pay for their work. But that might happen in a dream world.

Sixth, resurrection of the confederation cup demonstration has returned. In Sao Paolo the metro workers suspended their work for two days.  On Monday this ended with clashes with Police. Something sure FIFA doesn’t need before the joyous occasion. FIFA wouldn’t like that the metro stops before the opening match (Watson, 2014). Sure this doesn’t look good, if the fans don’t arrive to make a big noise at the match, then it’s like losing one of the feel-good factors of the tournament. We all know that, but everybody understands the Metro Workers union since they just want enough money to fit with inflation in Brazil.

Seventh, Sepp Blatter’s main position as President isn’t as solid anymore. A few European Football chairmen are asking the big man to step down. Greg Dyke of FA, Michael Van Praag of Dutch FA is taking this position against Blatter (Penderville, 2014). There must be a bad day to Sepp, but he has made this stew. So now it is time to eat it.

It takes a village to raise a kid the proverb, the kid is FIFA and Sepp Blatter. We need to raise the kid together somehow with the means and knowledge we have. We all can see the issues in both Brazil and coming events of Qatar. There are enough things and actions to question and we should put it into order. The bad press and issues should be solved in public not in hidden rooms of Geneva. There will be transparency to make sure that FIFA does the right thing and acts as a proper

Links:

AfrikanSoccer (10.06.2014): CAF General Assembly slams media over Qatar 2022 bribing allegations. http://www.afrikansoccer.com/2014/06/caf-general-assembly-slams-media-over-qatar-2022-bribing-allegations/

BBC (09.06.2014): Qatar 2022: FIFA sponsors back corruption investigation.

http://www.bbc.com/sport/0/football/27751265

Boudway, Ira (14.05.2014): The 2022 FIFA World Cup Could Be Deadly for Qatar’s Migrant Workers. http://www.businessweek.com/articles/2014-05-14/the-2022-fifa-world-cup-could-be-deadly-for-qatars-migrant-workers

Lawton, Matt, Daily Mail, (09.06.2014): You are RACISTS – as World Cup corruption scandal engulfs FIFA, a brazen Sepp Blatter lashes out at his critics in British media. http://www.dailymail.co.uk/sport/worldcup2014/article-2653335/Sepp-Blatter-calls-British-media-racists-World-Cup-corruption-scandal-engulfs-FIFA.html

Penderville, Liam Mirror.co.uk, (10.06.2014): Sepp Blatter row: Senior UEFA, English FA and Dutch FA officials call for FIFA President to stand down.

http://www.mirror.co.uk/sport/football/news/sepp-blatter-row-senior-uefa-3671669#ixzz34Go8WZvX

Watson, Katy, BBC, (10.06.2014): Sao Paulo metro strike suspended for two days.

http://www.bbc.com/news/world-latin-america-27761723

Pepsi Challenge of 2014 in Norway: How to be Insulting to its own product but also its competitors!

The Pepsico Company has a new campaign that insults its own normal Pepsi and also ordinary Coca-Cola. The issue is that the Pepsi Challenge of 2014 is that it’s saying that it has more taste then the ones with sugar. Then it’s saying that Pepsi MAX has more flavor then Pepsi and also Coca-Cola which is the main idea for the campaign.

It is true that the sale of Pepsi MAX in Norway is the biggest seller of sodas in recent years. It’s about 30% of the market share alone. So not like the competitors in sales really has a shot on the Norwegian market. The Coca Cola has a big share as well, but the numbers aren’t as big as the Pepsi. Coca Cola had the giant campaign about a year ago on “share a coke with…” somebody. It was a gimmick which was a passing flue that was to play on sharing the coke on social media.

The difference between that and the one now from Pepsi is that they are claiming a lot, that their product is superior and also better than their original Pepsi because their Pepsi MAX is supposed to have more flavor then all sugar based Cola’s. That means that Pepsi, Coke, First Price Cola, RC Cola etc. The supposed taste of sweat drink would not be as good as MAX. Something that is insulting to the competitors, but also its main product Pepsi Cola.

Last time Pepsi did this Coke made the ‘New Coke’ which was a disaster. People wanted the traditional one and therefore it today says ‘Classic’ on the label to ensure the consumer that you is drinking the old sugar based soda that always.

That was in 80s and times have changed. The Coke Company has different diet based cokes on the market. Even ones that have left the market as well like TAB Extra. Today Coke has Light version and also Zero. Which they both market to different crowds: the Light to the woman and Zero for the men. Therefore this challenge of 2014 is supposed to both handle this and the ‘classic’ coke.

If they will earn anything on it, I am sure they will. Even if they somehow already ‘own’ the market for sodas here in Norway, if they have the same campaign other places I am not sure. But here it’s all over the place in the capitol and I am sure in all urban areas. The same way kiosk-chain 7eleven proclaimed for a year ago the taste test of their coffee and if it didn’t taste better than other places you could get your money back or something. Sure somebody bought into that. If people buy that Pepsi MAX has more flavors then the sugar-based ones, I doubt it! We all should know that it’s about preferences and not the actual taste. Because even the cult like fan-base of Dr. Pepper will say that the other sodas just taste bitter sugar-water compared to their favorite soda.

So please stop with nonsense. We’re not buying it! If I was a five year old naïve country boy again instead of a grown ass man, I might get caught in the gimmick, but I am too old and seen enough to know by now what it means. The answer is then, what do you think about it? Or am I walking alone, YNWA right? YOLO, Peace.

If you can’t get enough though! Check this old John Pilger documentary ‘Buurp’:

“Sorry Coke and Pepsi” – Sodastream/Scarlett Johansson – Sensurert reklame fra Superbowl 2014.

Det er superbowl 2014 rett rundt hjørnet og da er det ikke bare sporten som er i fokus. Scarlett Johanssson skuespilleren spiller i denne reklamen. Den er blir ikke send på FOX i USA fordi ikke at den skulle: «Make this message, Go Viral». Hvis du troode det var grunnen til hvorfor denne blir vist på FOX under Superbowl 2014 i år. Den blir ikke vist på TV av den enkle grunnen at Scarlett sa: «sorry Coke and Pepsi». Det viser makten til Coca-Cola og Pepsi-Cola har, regner med at FOX får store reklamekroner fra både Cola og Pepsi. Det er nok den eneste grunnen til at den ikke blir vist i år. Men nok snakk. Her er den!

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