There is time to take the Trump Administration seriously on how much they dislike the media and the stories written about the President and his pending cases. Therefore, he has now invented and started his own Trump Team TV, that is Web-Series that are actually filmed directly from New York and the Trump Tower. Clearly, the President is using the tools of propaganda to get his message out. This is official state TV. An we can already see the first B-Star TV-Personality joining Trump TV. They are clearly starting with once a week clips dropped on Facebook and on Twitter to the supporters of Trump. This will clearly escalate and also be a place for more questionable content.
Merriam Webster defines propaganda as: “the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person” and also “ideas, facts, or allegations spread deliberately to further one’s cause or to damage an opposing cause; also: a public action having such an effect” (Merriam-Webster – ‘Definition of propaganda).
So now the President plans to use Facebook for his propaganda and his views in his own way. Without any hesitation or without any problems. This is state TV for his own cause and his own mission. To show his brilliance, instead of his lacking results and his ability to grasp Washington, while he also has a Russian Investigation that is spreading legs. This is clearly in mission to stop and shift the discussion. Where his daughter-in-law Laura Trump and now former CNN commentator are now in-charge off.
The Hollywood reported had to say this about it: “On Sunday, President Trump’s daughter-in-law, Lara Trump, kicked off what The Hollywood Reporter has learned will be a recurring feature: a video segment posted on the president’s Facebook page that aims to present “real news” about what the administration is up to. “I bet you haven’t heard about all the accomplishments the president had this week, because there’s so much fake news out there,” Lara Trump says in introducing the video. “We wanted to give you a glimpse into his week.” In a statement to THR, Trump explained the thinking behind the weekly segments, which she said are emblematic of the president’s strategy of using social media to “speak directly to the American people” and bypass “the biased filter of the mainstream media.” (Barr, 2017).
First official TV commentator to joint Trump TV:
“A day after Kayleigh McEnany announced she left CNN, she showed up as the centerpiece of a video clip posted by President Trump’s campaign team. McEnany, a pro-Trump conservative pundit who appeared on CNN throughout the campaign season, announced via Twitter Saturday that she was leaving the network. She said to “stay tuned” for details about her next career move” (…) “The clips have a format reminiscent of traditional news networks: The host appears on a screen in front of a graphic background. In this case, that background is a smattering of Trump, Trump/Pence and DonaldJTrump.com logos. Elected officials using websites and social media platforms to promote their achievements is standard procedure these days, but the “real news” series appears to go further, seeking to discredit the mainstream media and advertising what purports to be a reliable alternative” (Whattles, 2017).
So the “Real News” out of Trump Tower follows a special kind of ways of producing news, that is made directly and fitting the program of the President. It is his mind and his sort of ideas, what his men and his associates see what he does. Even if he is golfing all week, they will still claim the rates of the Dow Jones and the unemployment record of the month, even if it Elon Musk hired most of it to his promising industrial business. But Trump would take the Triumph!
It seems like Team Trump has now plans of using these tricks in their ways to sway public opinion:
“Though Facebook doesn’t explicitly provide the tools to target people based on political opinions, the new study shows how the platform can be exploited. Using combinations of people’s interests, demographics, and survey data it’s possible to direct campaigns at individuals based on their agreement with ideas and policies. This could have a big impact on the success of campaigns. “The weaponised, artificially intelligent propaganda machine is effective. You don’t need to move people’s political dials by much to influence an election, just a couple of percentage points to the left or right,” says Chris Sumner at the Online Privacy Foundation, who is presenting the work this week at DEF CON in Las Vegas” (…) “Next, by administering various personality tests to a different group they found traits that correlate with how likely you are to agree with that statement on internet privacy. This was converted into an “authoritarianism” score: if you scored high you were more likely to agree with the statement. Then, using a tool called PreferenceTool, built by researchers at the University of Cambridge, they were able to reverse engineer what sort of Facebook interests and demographics people with those personalities were most likely to have. Just 38 per cent of a random selection of people on Facebook agreed with the privacy statement but this shot up to 61 per cent when the tool was used to target people deemed more likely to agree, and down to 25 per cent for those who they deemed more likely to disagree. In other words, they were able to demonstrate that it is possible to target people on Facebook based on a political opinion” (Revell, 2017).
So it might be the people behind the Team Trump who is using these techniques combined with the new Channel to enforce there beliefs and agenda to the Social Media. Not that it is sticking and has been mocked right now. But things begin in the small, before it blows out of proportions. Know that it now look like low-budget no-show. However, with time the messages will be darker and the rhetoric will be pushing to the extreme. As the possible investigation will strike where it hurts the most for the President.
That is why this is happening, since mainstream media, New York Times and Washington Post are explaining the leaks and verifying their sources, Laura Trump and Kayleigh McEnany will speak the message of Trump. The message of the belief and needed faith of the moment of the President. This will be propaganda and will be manufacturing consent. Chomsky states: “ Manufacturing consent is related to the understanding that indoctrination is the essence of propaganda. In a “democratic” society indoctrination occurs when the techniques of control of a propaganda model are imposed — which means imposing Necessary Illusions” (…) “Chomsky’s concept of NECESSARY ILLUSIONS is linked to power elites dominating how life happens, with part of the population — about 20% who make up the political class and are expected to participate as cultural managers in a limited fashion — are indoctrinated, and most people — the other 80% of the population — are marginalized, diverted from political awareness and participation in self-governing, and reduced to apathy so they don’t vote or take charge. Media are a tool of society’s power elites and owned and controlled by them and are used to impose those iIllusions that are Necessary to keep people diverted from the political process” (Chomsky, 2017).
So the Team Trump will work like crazy to create necessary illusions to its people, so they believe that Trump works for them. So he can manufacture consent and get more people on the Trump train, even as the investigation will leak more damaging evidence and the unclear business practices of the Trump Organization. Peace.
Barr, Jeremy – ‘Trump Daughter-in-Law’s “Real News” Show to Be Weekly Feature’ (04.08.2017) link:http://www.hollywoodreporter.com/news/trump-daughter-laws-real-news-show-be-weekly-feature-1026853
Chomsky, Noam – ‘Key points in “Manufacturing Consent” a video about Noam Chomsky and American democracy’ (2017). Link: http://hope.journ.wwu.edu/tpilgrim/j190/Chomsky.summary.html
Revell, Timothy – ‘How to turn Facebook into a weaponised AI propaganda machine’ (28.07.2017) link: https://www.newscientist.com/article/2142072-how-to-turn-facebook-into-a-weaponised-ai-propaganda-machine/
Whattles, Jackie – ‘Kayleigh McEnany appears in pro-Trump ‘news’ video after leaving CNN’ (06.08.2017) link: http://money.cnn.com/2017/08/06/media/kayleigh-mcenany-trump-campaign/index.html