Opinion: Ma$e is a walking publicity stunt

The irrelevant rapper and former Bad Boy MC is now seeking headlines. That’s why Ma$e aka Mason Betha. The flashy and shiny suits head honcho. The famous side-kick and close associate of Sean Combs aka Puff Daddy aka P. Diddy aka Diddy. He made his career with Bad Boy records and the “Harlem World” (1997) was the project that signified him. It went four times platinum!

Mase has fallen off since then. He has dropped two more projects. The sophomore LP was released in 1999 called “Double Up”. Later in his career he became a Pastor and had a church in Atlanta, Georgia. While returning with the LP “Welcome Back” in 2004. However that didn’t give him the success and the results of the past. Both these projects only got certified as gold, which was a far away from the success of “Harlem World”.

Since he returned from his tenure of being a pastor to the rap game. He went as far as relaunching “Murda Mase” and tried to get signed to the G-Unit and 50 Cent in 2005. That was certainly to get more leverage and be part of the new powerhouse of New York. However, his former label head Diddy didn’t allow that to happen. Therefore, he was only featuring on records, but never really signed to the label. Though he followed 50 Cent around for a while.

Now in 2022 he suddenly said his in Los Angles and signed to Death Row Records. The company which was in a vicious battle with Bad Boy Records in the 1990s. That infamous battle of the most prolific MCs Notorious B.I.G of Bad Boy and Tupac Shakur of Death Row. This will always signify that era and the outcome of these records labels.

So, that the former Bad Boy rapper claims or alleges to be signed to Death Row is sort of a big deal. The Death Row today is owned by Snoop Dogg. That would be a weird start to go back in time and sign an irrelevant rapper. It isn’t like Mase has made any records worthy of the streaming era. His only talked about because of interviews and sudden outrageous acts.

The 46 year rapper and former Pastor is acting all out. It is like he has to create fuzz. Just like he did with the contract situation of Fivio Foreign lately. Now he does this and says his signed. The man who wasn’t vouched to go to G Unit. What will he do at Death Row in 2022? What value would Snoop see in Mase?

Mase would fit a tax-write off and a liability, but not a credible project. There only been two projects dropped from the new Death Row and they have both been Snoop Dogg heavy. The “Bacc on Death Row” and the Death Row Summer Album. So, in 2022 the releases and the production of music has been in the lane of the label in the past. Which Mase isn’t fitting into or sounds just outlandish really.

Ma$e just wants the vibes, to be the talk of the town and be the centre of the universe again. Surely must miss the days of “Harlem World” but those days are long gone. That is proven and his momentum is gone. Unless, he all of a sudden makes a hit independently and it’s played everywhere. However, I don’t see that coming anytime soon.

I’m just wondering if he gets anything out of it. Yes, it create headlines and little press, but not something worthwhile. Instead of trying to create proper records and tracks on wax. His just being a loudmouth.

What is striking at one point he was on the trajectory of something great within the Bad Boy era. He instead wasted that and has since then worked to get back to that. Which seems impossible and the fad has moved on. That’s why even Diddy had to reinvent himself and his record label even went poppy with the likes of Danity Kane at one point.

So, Mase should either become an record-label executive in his own rights or try to drop songs that matters. Though he doesn’t seem capable of either things. Since, the last few weeks only been a shit-show. Not a good look, but then again. We are talking about him. Peace.

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