Calvin Cordozar Broadus Jr. aka Snoop Dogg aka Uncle Snoop has acquired the legendary Hip Hop record label Death Row for an undisclosed amount. For a hot minute the Toy Company Hasbro owned it before selling to the Blackstone Group, which today is revealed has sold to the Hip Hop Legend, entrepreneur and actor Snoop Dogg, which is a unique day for anyone who follows or has interests in this.
Snoop has bought the label, which made him prominent and gave him a career in the first. The record label where he dropped albums, features and part-took in the G-Funk and Gangsta Rap era of the 1990s, which was dominated by Death Row. That’s because of its rooster of skilled MCs, Producers and genius marketing, which made the LPs, Singles and everything was selling.
The whole Death Row was smoking fire. All artists at some point became wealthy and could get good royalties. It was the place to be and to prosper. However, the whole premise of the gangster and thug life was also it’s downfall. As the co-founders split, court-cases, shady-business practices and the early demise and unresolved killing of Tupac Shakur has always followed the label. Therefore, it is special that Snoop buys it and possibly revives it.
As Daz Dillinger sued the label to get his ends. Dr. Dre left the label and started Aftermath. Crooked I was left behind and Kurupt had to return. There been so many stories and backstabbing, as the label lost relevance and others took it’s place in hip hop. However, the era and the classic albums lives on. The discography and the catalogue of the Record Label must be one of the unique assets and recordings, which will stand the test of time.
However, Snoop has big shoes to fill and have to market the label in new era. Which the labels and the record companies are fighting for revenue in new aspects, as the streaming and short-sighted fandoms quickly moves. The quickly produced and released tracks to stay relevant, as well as the social media push is more vital than ever. It is like another world since the first inception of Death Row.
Snoop has connections and is a beloved character now. Who can sell and be used in any sort of product. That’s why he has voiced over GPS Systems to be recently selling BIC Lighters. Therefore, you know his good at branding and selling his character at this point.
However, the Death Row to be revived… it need both the spirit of the past and also new breed of acts to be viable. That will be a refreshing thing. As the West-Coast needs a star on the horizon. Yes, Kendrick Lamar is the biggest name, but his not in the realm of Death Row. K.Dot is more in is his own lane and closer to J. Cole’s of the world. Nothing wrong with that, but that is the reality here. The Top Dawg Entertainment (TDE) brought similarities to it, but not as successful as Death Row. However, who could think of getting into those levels of success and respectability…
Death Row doesn’t have to be big, but the ones remembering it. It was everywhere and the artists was everything. They were inspirational and was it. Not just some random blokes, but the rappers and MCs who inspired you to write and imagine their world.
Let’s hope Snoop Dogg will bring some of it back with the purchase of Death Row. He is seemingly the one and his team can bring the best out of it. There is a need for it.
Now am just waiting for THA ROW to return and hear new tales of that THUG LIFE. Peace.