It is for many common knowledge that the Strategic Communications Laboratories (SCL) Elections and Cambridge Analytica (CA) involvement in the two elections in 2017. They were direct partners and the guys behind the scene for the incumbent and the Jubilee Party. These was all doing work to secure the President Uhuru Kenyatta second term.
There been plenty of speculation and the inner-works of the Cambridge Analytica team in Kenya together with SCL Elections. What Hindsight 2020 leaks are showing is the behind scenes operations of CA and SCL in regards to Kenyatta. It doesn’t show what they really did, nor the data-sets, what they collected or if they were in cahoots with the Independent Electoral and Boundaries Commission (IEBC), which has been reported and speculated about. Since, the IEBC wouldn’t open their servers nor their tallies from the elections. Therefore, even in 2020 we cannot know what is there or if the IP-Address or direct connection with the CA.
Isaac Ndung’u or Isaac Kanino from Kanino Global limited who on behalf of Kenyatta and the Jubilee mailed the CA. What more the leaks shows is that SCL was already one the making the brand and the foundation for TNA/Jubilee in 2013 and their continued work with Kenyatta and Jubilee was an extension of what it had done in the past.
They made extensive plans and had a whole idea of what they were going to do. Not only a little survey, but a major one. Ensure they audit the whole party, their messages, their communications and even their speeches. That means, SCL/CA was the party within the party and the organizer hired to run a party and what is perceived by. As well, as ensuring the messages it spreads got into the media and understood by the public.
The SCL/CA even offered directly a Communication Team by monthly fees of $55,000 per month. What this shows still what intent and what services the SCL/CA did for Jubilee. As they were outsiders, whose known for collecting information from social media and make analysis for political parties. Surely, they would do the same data crunch for Kenyatta and Jubilee. Even if they don’t mention this in any of the documents, they still tried to sell the holistic campaign package. Which means, they wanted to run the whole thing, especially if the Kenyans paid and the SCL/CA in the leaked mails and documents shows that Jubilee was one of the biggest contracts.
That means the Jubilee and Kenyatta really used the services to an extent we cannot grasp. Even with these sort of leaks. But we don’t have the payouts from Jubilee nor the Government. Neither, do we have the MoU, the NDAs and Contract itself. However, we do know they did business and SCL/CA was proud of it. That says it all. As we know by what happen over the years, what the contractors was doing elsewhere and why shouldn’t they do that in Kenya too?
To think otherwise is naive. We miss still a few dots, but every little inkling shows what they did and what they offered. Now, we just need more of their print, their stamp and approved works. Than, we can say how deep these companies was involved in the Jubilee and with Kenyatta’s campaign. We are damn sure the Kenyans paid them a handsome sum of cash and surely operational fees. But, then we know, that Kenyatta and his team didn’t use their wit, but used technical and data collected from others to actually create his messages and run his campaign. He couldn’t even bother trying to do it on his own or with his advisers. That is weak tea. Peace.