“When I thought the Book of Job was a job” – Kanye West on ‘On God’ 2019
Let it be said, I am a hip-hop head, but this album seems forced out quickly, short-sighted production and lack of clarity in the lyrics. It seems like Kanye West have a new way of dropping music. But it is neither spectacular nor unique. The NF of the world, the Christian rappers has done this for decades. There is nothing shape-shifting.
Other than getting Kanye from dropping bars with curses, sex, drugs and shallow wealth, which has done most of his career. That is why Kanye West should have had more Christian rappers like No Malice, the one part of Clipse. Who totally changed his style and his musical aspiration from what he did in secular Clipse with his brother Pusha T.
There wasn’t any redeeming factor in this album for me. The beats and singing felt weird. The tone of the album. It was even a bit scary and creepy. That’s not the sort of feeling I want when listening to music.
Kanye West might mean well and trying to figure out his own life on this album. But the music isn’t for me. That is after one listen on youtube. I am not a fan. This is not for me. I rather listen to Kirk Franklin or a Mario Winans, if I want something spiritual, because this isn’t it. Jerusalem or something even.
Kanye is Kanye, that you feel on the album. But its not the old Kanye and not the obnoxious new Kanye either. It is just the weird Kanye. That doesn’t stick to me. I don’t feel it or grasp it.
I haven’t really listen that much of Kanye since ‘Life of Pablo’ since his music has gone a bit down over the years. Less and less time for production, good samples and ghostwriters like Consequence and so-on. Which is lacking and shows. It isn’t the greatness nor the beats to support the craft.
This was a big downer. What might save him? Well, if he put in the work. Actually collaborate with more Christian acts and actually tries dig deep into the scriptures or gospels. Because, this could have been made by a new Christian rapper with no discography in the basement in New England before released world-wide.
This wasn’t it. A bad album. A really bad album. We all need redemption and need salvation, but there is nothing saving him here. Peace.