Opinion: Cambridge Analytica is bankrupt, but don’t believe the hype – The ugly baby got a new name!
Well, if there ever was someone, who used their profits and riches to rig modern-day elections, it would be the tech billionaire Robert Mercer. He is behind the Strategic Communication Laboratories (SCL), who had the Cambridge Analytica as their daughter Company, whose been involved in election all around the globe. Taking personal data from the social media, making campaigns and manipulated news-cycles. These companies has used Facebook, Twitter, WhatsApp and Mainstream Media to hit the public and done it with perfection.
Now today, Cambridge Analytica announced this: “Earlier today, SCL Elections Ltd., as well as certain of its and Cambridge Analytica LLC’s U.K. affiliates (collectively, the “Company” or “Cambridge Analytica”) filed applications to commence insolvency proceedings in the U.K. The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica. Additionally, parallel bankruptcy proceedings will soon be commenced on behalf of Cambridge Analytica LLC and certain of the Company’s U.S. affiliates in the United States Bankruptcy Court for the Southern District of New York” (Cambridge Analytica, 02.05.2018).
So the official company is down, however, the men in background has hit the ground running. They have no plan to back-down, they are just leaving one trademark and company name behind and creating another one. Because while the scrutiny, the leaks and the truth about the shady involvement in the elections from Cambridge Analytica has appeared, they have incorporated since 11 August 2017, a new Company named Emerdata Limited.
Emerdata Limited appointed Alexander Nix as the director on the 23rd January 2018, so that he got suspended in March 2018, didn’t matter to much. Because he extended his work within the Mercer network. Other familiar faces which is directors within the company is Julian Wheatland, Rebekah Mercer, Jennifer Mercer, Cheng Peng, and Dr. Alexander Taylor. All of these has been part of Cambridge Analytica. All of these previous leaders from the other company that went bankrupt today, has been moved here within February and March. Therefore, a careful soul knows that this has been in the making. To think otherwise, it is to underestimate the ones that already has done what it could to manipulate and change the paradigms of elections world over.
Just like Cambridge Analytica had other smaller arms of inner-works companies, the Emerdata Limited, has also a small company underneath that is called Firecrest Technologies Limited, a company incorporated by Alexander Nix on the 7th March 2018. Therefore, just as he was stepping down, he already had to running businesses within the Mercer family again. How convenient right?
What is even better, just like the Brexit Campaigns with BeLeave and Vote Leave was in same offices right? Well, the new companies within the Mercer family is both incorporated and have the same address. They have the same offices and the same people, they are based on the magical sphere of: Pkf Littlejohn 1 Westferry Circus, Canary Wharf, London, England, E14 4HD. That cannot just be a mere coincidence, unless your naive. They already pulled of the same stunts within the campaigns of Brexit and now they are trying to do it again.
So don’t believe the hype, the ugly baby of Mercer got a new name and new package, just trying to spike up the next election with more Arm & Hammer. Expected to get the juice. Peace.