The Zimbabwean state media is preparing to celebrate the First Lady Auxilla Mnangagwa, in the same fashion as it did with Grace Mugabe. The Zimbabwe African National Union – Patriotic Front (ZANU-PF), is working on the same sort of actions as it did in the 37 years under Robert Mugabe. The difference now is that the leaders is Emmerson Mnangagwa, the husband of Auxilla. That is why this is important, since the watershed moment of the bloodless coup in November 2017. The ruling regime is planning similar acts as it did before.
Now on the 8th March 2018, Advertising Media Association (ADMA) sent a letter out, where they are planning a “First Lady Cde Auxilla Mnangagwa Birthday Celebration Supplement” that is coming out on the 25th March 2018. This is making a supplement to Sunday Mail and Sunday News. If it is for them or for the Herald, The Chronicle, Kwayedza, Umthunywa, H. Metro, Business Weekly, B Metro and Southern Times. All of these will have something that is celebrating Auxilla.
If you see now, the state and media houses connected are starting to celebrate and use the Mnangagwa family, in the same significance as it did to Mugabe. This should be found worrying, since it creates the control of the family and their leadership. To deliver Congratulatory Messages, also explain why they are creating the same narrative as they did with the first family of Mugabe. Like in 2017, the Zimbabwe Media spread the news of the “loving mother” on Grace’s birthday, that was on 23rd July 2017. Then one of the papers dropped a 12 page supplement.
Therefore, the lines between Mnangagwa and Mugabe is stopping, the changes are just the name on the ballot-box. The rest is more of the same, as the papers are preparing for praise, to get the State Owned Enterprises and Government institutions to praise the new First Lady. Just alike the ones coming last year in July. Now it might something alike on the 25th March, a supplementary piece in honor of Auxilla.
So, if you believe the Lacoste, the Zanu-PF really changed it didn’t. Just the head. Nothing else, though some more military men in the positions and the military has more power. Not like that is good, but that is the reality.
Now they are preparing to build the legacy, the fancy narratives and the image of the glorious first family and their adventures. It is really gearing up. Now with the birthday of the First Lady. They are really making her image triumphant, make the first family living legends. Such, as they built everything around the Mugabe’s family at their time of reign. Peace.